The Future of Transit
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Date
2020
Authors
Cohen, Rachel
Skov, Josh
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
Lane Transit District (LTD) asked graduate students in Joshua Skov’s Industrial Ecology course to help envision how it might provide safe, affordable, and low-carbon mobility options to the community in the face of a changing urban mobility ecosystem. Students applied corporate sustainability strategy principles to assess potential opportunities and threats created by global trends in transportation.
Students analyzed potential impacts of new modes, technologies, and business models, as well as the resulting shifts in consumer behavior in six areas:
1. Micromobility as a first-last mile solution
2. Cases of smartphone apps for transit
3. Partnerships and policies for ride-hailing
4. Travel behavior, mode choice, and perceptions of transit
5. Privacy and security in the age of big data
6. Collection of consumer insights through survey instruments
Ultimately, students recommend that LTD leverage pilot projects and partnerships to explore new opportunities while adapting emerging trends to community needs in order to foster positive outcomes.
Description
23 pages