Market Trends: Changing Value Definitions & The Performing Arts
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Date
2006-06
Authors
Sojka, Brit
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Abstract
Challenged with conquering market-driven inflationary costs through the calculated
management of perceived value, the contemporary not-for-profit performing arts
community must take care to understand and strategically influence the mechanisms that
promote the perceived public value of art. However, the systemic health of the entire arts
ecology will be altered and influenced by the value definitions this community ultimately
adopts. This paper seeks to evaluate the role value definitions play in the socio-economic
environment sustaining the Puget Sound’s performing arts community. It identifies a
number of the forces promoting the adoption of market values & behaviors within the
region’s nonprofit performing arts institutions and attempts to analyze the theoretical
context which motivates the long-term implementation of these definitions.
Description
140 p. Examining committee chair: Dr. Patricia Dewey