Public Prejudice against Women School Administrators: The Possibility of Change
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Date
1979-08
Authors
Stockard, Jean
Journal Title
Journal ISSN
Volume Title
Publisher
SAGE Publications
Abstract
This paper uses survey data to explore the extent to which greater contact
with women school administrators and changing generations can
influence public prejudice toward women administrators and override
the impact of regional and educational differences on these attitudes.
Little support is found for these possibilities. Specifications of cognitive
dissonance and consistency theories, specifically involving the problems
of generalizing from one situation to another and the need for sufficient
stimuli to create dissonance, are used to explain these findings. If affirmative
action programs result in more women being hired for line administrative
positions, however, it is suggested that sufficient dissonance or
cognitive inconsistency may be created to produce attitude change.
Description
8 pages
Keywords
gender roles, stereotypes, equity, affirmative action
Citation
Stockard, J. (1979). Public Prejudice against Women School Administrators: The Possibility of Change. Educational Administration Quarterly, 15(3), 83—96. https://doi.org/10.1177/0013131X7901500307