Public Relations Plan Medford Emergency Management

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Date

2014

Authors

Yount, Heather
Ciscek, Erica
Curtin, Pat
Parker, Margy

Journal Title

Journal ISSN

Volume Title

Publisher

University of Oregon

Abstract

This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Medford Emergency Management. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist Medford Emergency Management in addressing identified communications issues.

Description

37 pages

Keywords

Sustainable Cities Initiative, Sustainable City Year Program, Public Relations

Citation