Merskin, Debra
Browse by
Recent Submissions
-
The S-Word: Discourse, Stereotypes, and the American Indian Woman
(Howard Journal of Communications, 2010)What’s in a name? Plenty when it comes to the ability of words to establish identity. In 2005 in Oregon, for example, 142 land features carried the name ‘‘squaw’’—Squaw Gulch, Squaw Butte, Squaw Meadows, and Squaw Flat ... -
Media, Minorities, & Meaning: A Critical Introduction
(Peter Lang, 2010-12)This book is an examination of how American mass media, including advertising, presents Otherness - anyone or anything constructed as different from an established norm - in terms of gender, race, sex, disabilities, and ... -
A Boyfriend to Die For: Edward Cullen as Compensated Psychopath in Stephanie Meyer’s Twilight
(Journal of Communication Inquiry, 2011-06-22)This article is an analysis of the teen-targeted vampire novel Twilight. The series and related merchandise have been a runaway financial success. Illustrative quotes from Twilight are presented according to Guggenbühl-Craig’s ... -
CSWS Research Matters ; 2008 ; 3 (Fall)
(Center for the Study of Women in Society, University of Oregon, 2008) -
Adolescence, Advertising, and the Ideology of Menstruation
(Plenum Publishing Corporation, 1999-06)Since the 1920s, American advertisers have recognized the taboo associated with menstruation and have incorporated messages about the social consequences of "showing" into feminine hygiene advertising. In order to answer ... -
Winnebagos, Cherokees, Apaches, and Dakotas: The Persistence of Stereotyping of American Indians in American Advertising Brands
(The Howard Journal of Communications, 2001-07)Jeep Cherokee, Sue Bee Honey, and Crazy Horse Malt Liquor are all established brand names and trademarks that use representations of Native Americans to help sell their products. How stereotypes are created, and how pictorial ...