Show simple item record

dc.contributor.authorRinger, Gregory D., 1951-
dc.contributor.authorVitic, Andriela
dc.date.accessioned2008-04-05T19:29:02Z
dc.date.available2008-04-05T19:29:02Z
dc.date.issued2007
dc.identifier.citationSAFETY AND SECURITY IN TOURISM: RECOVERY MARKETING AFTER CRISES, pp. 127-137en
dc.identifier.urihttp://hdl.handle.net/1794/5892
dc.description.abstractThis paper examines the challenges and opportunities of promoting Montenegro as a destination for sustainable tourism in the post-civil war era of the former Yugoslavia, given the country’s unique status as the world’s only self-proclaimed “ecological state.” There is no denying the recent history of ethnic violence and turmoil that divided the Balkans in the 1990s. Consequently, the incremental return of foreign and domestic visitors to Montenegro, as well as Serbia, Croatia, Slovenia, Macedonia, and Bosnia-Herzegovina, represents a significant return to stability almost ten years after the fighting stopped. And the particular interest of many tourists in the biology and cultural geography of the region makes clear the potential usefulness of “green” branding for Montenegro to distinguish itself from its competitors in the Mediterranean, and to resurrect the country’s political image and visitor appeal through targeted environmental practices and promotions. The ability to embellish its “eco” credentials and image through complementary partnerships and policies that sustain both tourism and the nation’s economy would allow Montenegro to strategically and successfully position itself in the Adriatic travel market over the long term. Collaborative management and branding of World Heritage sites and transboundary parks for sustainable tourism will also enable Montenegro, and its former allies and foes, to restore the social and biological integrity and connectivity of a shared landscape severely degraded by a decade of war. In this manner, tourism can be a critical catalyst in overcoming the negative imagery and distrust which still impedes the Balkan’s ability to achieve greater political integration and prosperity in an increasingly unified Europe.en
dc.format.extent349861 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoenen
dc.publisherThe Haworth Pressen
dc.subjectWest Balkansen
dc.subjectTourismen
dc.subjectConflicten
dc.subjectTransboundaryen
dc.subjectTourism -- Montenegroen
dc.subjectBalkan Peninsulaen
dc.titleBranding post-conflict destinations: recreating Montenegro after the disintegration of Yugoslaviaen
dc.typeBook chapteren
dc.typejournal articleen


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record