Abstract:
The Towards Sustainable Tourism workshop participants generated a fifteen-year regional tourism vision and goals that would
help move them towards fulfilling that vision.... the five priority tourism goals for the region [are]:
create better connectivity with the Columbia River, one of the region's most valuable assets;
increase the visibility of what South Columbia County has to offer in the state, region, and country
and cross-promote with partners in the region. Develop marketing strategies to highlight the region's
recreation opportunities, wildlife, inter-connected trail system, local events, and our unique
cultural history;
create vibrant, robust downtown centers in the region that boast green businesses featuring local
talents and products;
create a highly visible network of inter-connected trail systems for road cyclists, mountain bikers,
hikers, horseback riders, and birders;
determine the theme or "hook" that sets our region apart from the rest. [From the Plan]
Description:
47 pp. Bookmarks supplied by UO. Tables, illus. Published June, 2007. Captured October 31, 2008.