Technology-Based Market Capabilities: Options that Support Competitive Advantage

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Title: Technology-Based Market Capabilities: Options that Support Competitive Advantage
Author: Hogan, Dana L.
Abstract: Barney et al. (1995) explain that technologies can increase a firmà ¢ s economic value by reducing costs or differentiating products and services. Literature published 1995-2006 is analyzed to identify types of technology-based market capabilities useful in pursuit of competitive advantage. Eight types are identified: Business Intelligence, Customer Relationship Management, Data Warehouse, Electronic Data Interchange, Email, Information Technology, Knowledge Management and Web & Internet Technologies. The outcome provides a set of references for managers of information systems.
Description: This paper was completed as part of the final research component in the University of Oregon Applied Information Management Master's Degree Program [see htpp://aim.uoregon.edu].
URI: http://hdl.handle.net/1794/7821
Date: 2008-11-13


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