Social Technologies That Support Consumer Control in Internet Banking

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Title: Social Technologies That Support Consumer Control in Internet Banking
Author: Maehle, Katrin
Abstract: Internet banking is one of the fastest growing online activities (Fox, 2005). Internet social technologies provide users with increased control of the online experience (Charron, Favier, & Li, 2006). Based on analysis of literature published between 2000 - 2006, social technologies designed to increase consumer control are selected from non-bank retail websites and presented to bank channel managers for potential use within retail Internet banking websites. Types include blogs, chat, forums, personalization, podcasts and wikis.
Description: This paper was completed as part of the final research component in the University of Oregon Applied Information Management Master's Degree Program [see htpp://aim.uoregon.edu].
URI: http://hdl.handle.net/1794/7824
Date: 2008-11-13


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