Social Technologies That Support Consumer Control in Internet Banking
MetadataShow full item record
Internet banking is one of the fastest growing online activities (Fox, 2005). Internet social technologies provide users with increased control of the online experience (Charron, Favier, & Li, 2006). Based on analysis of literature published between 2000 - 2006, social technologies designed to increase consumer control are selected from non-bank retail websites and presented to bank channel managers for potential use within retail Internet banking websites. Types include blogs, chat, forums, personalization, podcasts and wikis.