Abstract:
In conducting this study, specific trade areas were defined.
As the Corridor's neighborhood trade area, where convenience
shopping would likely take place, we chose a one-mile radius, while the community trade area, with more
comparison shopping options, is a one-and-a-half mile radius, drawn as concentric circles originating from its
center point at the intersection of N Lombard Street and Chautauqua Street. The Lombard corridor was selected
based upon a variety of factors, including, but not limited to, recent redevelopment, changing demographics, business
association activity and geographic proximity to other major malls and retail centers that are likely to compete
with corridor businesses. While retail and commercial service businesses along the Corridor serve customers
beyond the trade areas selected for this study, the majority of customers are presumed to originate from within a
three-mile area given the predominance of small businesses and neighborhood retailers along the corridor. The
sales gap analysis will identify gaps in the existing business mix for the neighborhood and community trade areas
and identify industries where there is a surplus of goods and services. [From the document]
Description:
62 pp. Bookmarks supplied by UO. Maps, charts, tables, figures, appendices. Published October, 2007. Captured March 27, 2009.