Abstract:
Ferrarini & Associates was hired by the Portland Development Commission (PDC) to
assess the market for family-oriented, ownership housing in the Central City and the
Pearl District. To assess the feasibility of this product type, 15 in-depth interviews with
Pearl District families and experts and a statistically valid, on-line survey of the target
market were completed by Davis, Hibbitts & Midghall, Inc. (DHM), a subcontractor to
Ferrarini & Associates. The purpose of this memorandum is to present the results of the
survey that relate to:
assessing the viability of building family-oriented housing in the Central City; and
understanding who likely consumers are, where they are from, and what kind of
product they are interested in buying. [From the document]
Description:
38 pp. Bookmarks supplied by UO. Tables, charts, appendices. Published February 2, 2006. Captured August 27, 2009.