Sustainable City Year Reports 2015-16 (Redmond)

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Browsing Sustainable City Year Reports 2015-16 (Redmond) by Author "Hjelm, Elizabeth"

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    Downtown Redmond Incubator Feasibility Study
    (University of Oregon, 2015) Hjelm, Elizabeth
    The project’s objective was to evaluate the overall feasibility of an incubator in Redmond,Oregon. In order to do so,we were tasked with the following objectives: • Develop a strong understanding of Redmond and its community vision and priorities. • Conduct primary and secondary research on comparable incubators. • Utilize insights from research to benchmark incubators. • Evaluate the external and internal environment for Redmond. • Create a direct point of comparison between Redmond and our benchmark. • Develop a business model for Redmond and understand the support required for the organizational model. • Determine next steps in implementing the incubator model. • Identify measures of success.
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    Downtown Redmond Market Analysis
    (2015) Hjelm, Elizabeth
    As part of the Sustainable City Year, the City of Redmond identified the downtown market as an area for further study and analysis. Redmond has devoted significant effort and investment into revitalizing this area and is now focusing its attention on building active clusters of businesses that will draw citizens to it for retail, services, entertainment, and housing. This project updated a study done in 2005 by the city with the latest research on what makes a healthy downtown. With a community-articulated goal to have a vibrant and active downtown, the goal of this project was to identify the most attractive consumer markets or business clusters for downtown Redmond along with a set of recommendations on how businesses can effectively reach these targeted consumers
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    Redmond Municipal Airport Marketing Assets Report
    (2015) Hjelm, Elizabeth
    This project developed a strategic branding and marketing program for the airport to maximize marketing and advertising. Roberts Field functions as the Municipal Airport for Redmond, OR, servicing the residents of Central Oregon. Roberts Field benefits from high tourism year-round in Central Oregon. Central Oregon includes Crook, Deschutes, and Jefferson Counties. Deschutes County was the 7th fastest growing county in the U.S. in 2015 and the city of Bend grew 47% between 2000 - 2010.
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    Regional Multi-sports Complex Feasibility Analysis
    (2015) Hjelm, Elizabeth
    In winter term 2016, students in the Business Planning and Strategy Projects class (BA 453) in the Lundquist School of Business at the University of Oregon (UO) conducted an analysis for a proposed regional multi-­sports complex in Redmond, Oregon. A group of organizations within the region are exploring a regional multi-­sports complex. Initial parties include: Deschutes County Fair & Expo Center, City of Redmond, VisitBend, Central Oregon Visitors Association (COVA), Redmond Area Parks and Recreation District, and others. The complex is framed as an economic development initiative targeted at sports tourism. The goal is to develop an outdoor/indoor complex that would attract major destination tournaments that are not easily accommodated in Central Oregon’s existing sports infrastructure. The complex would also bring community benefit through use from local groups and sports leagues.