Sustainable City Year Reports 2024-25 (Silverton)

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    City of Silverton Communications Plan
    (University of Oregon, 2024) Abello, Bianca; Gurung, Mery; Herrick, Denali; Martin, McKenzie; Salgado, Joel
    This is a class project for JCOM472 Public Relations Campaigns class, and we are creating an updated communications plan for the City of Silverton. The campaign seeks to boost resident participation and increase the frequency and accessibility of news that will stay true to the City of Silverton’s small-town values. This includes details such as being community- first, simplicity, and love of nature. The City of Silverton’s current communication plan is outdated and has difficulty reaching its target audience. We are striving to make a communication plan that is specific to the City of Silverton’s current needs and adheres to its residents’ preferences. Our knowledge of Silverton has come from learning, researching and visiting the city. Through this process, we gained a deeper connection to the city that has allowed us to create deliverables that showcase the heart of Silverton. NEXT STEPS: Building on the deliverables provided, we recommend that the City of Silverton: • Launch a City Manager subscription- based memo that is distributed once a month via email. • Activate a city-run Facebook group to allow better control of information flow between residents and the city. • Continuously inform the residents of LONG-TERM Moving forward, we believe it would be beneficial for the City of Silverton to: • Strengthen its connection with local businesses • Review the communication plan annually and make adjustments as needed • Partner and increase involvement with the local schools
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    Enhancing Public Trust and Engagement: A Social Media Audit and Strategy for the City of Silverton
    (University of Oregon, 2024) Bastian, Bella; Biron, Castle; King, Sara; Ross, Tomi
    Working to increase public trust and engagement within the City of Silverton, students in the Strategic Social Media class conducted a social media audit and curated recommendations for the city to enhance engagement through social media. Platforms like Facebook, Instagram, X (formerly Twitter), and YouTube provide an accessible platform for cities and residents to communicate with each other and among themselves. They promote widespread information sharing and have potential to significantly increase public trust and engagement, particularly in smaller municipalities. At present, the city’s primary social media platform is Facebook with 4,600 followers. However, Silverton also hosts a growing Instagram page and is interested in increasing engagement through collaboration between the two pages. Across Silverton’s platforms, posts about community events, city updates, and maintenance experience the highest levels of engagement. Initial research identified the following challenges and recommendations, which students addressed more thoroughly through external research and an extensive social media audit. Challenges • Variable posting schedule. • Connection and trust gaps within the City of Silverton. • Lack of engagement with younger audiences (18-25). Recommendations • Use a social media calendar to promote increased frequency and consistency of posts. • Build trust through intentional content. • Target younger audiences. • Track engagement data and use it to optimize future posts.
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    Timber Tectonics in the Digital Age: Multi-use Structures for Silverton
    (University of Oregon, 2025) Baidoo, KB
    Exploring kit-of-parts construction, the Timber Tectonics team designed and prototyped an emergency shelter using modular stressed-skin panels, facilitating building expansion and sustainable reuse in alternative configurations. A kit-of-parts is a subset of building prefabrication in which building components are pre-engineered and prefabricated into standardized units from raw materials. The benefits of kit-of- parts construction are that it allows for rapid deployment as well as repeatable and reusable units that require little to no modification to be repurposed. To familiarize themselves with kit-of-parts theory and wood shelter construction, students first studied and modeled design precedents to establish a baseline of knowledge around wood shelters. The University of Oregon and Oregon State University combined diverse knowledge in the fields of architecture and engineering that was used to generate several creative design proposals. Working in groups, students from both universities met in person and on video calls throughout the project to draft, prototype, and model elements and ideas for the project. After a review from industry professionals, the student designs were consolidated into one. Students then regrouped to refine seven areas of the project: architectural design, stressed-skin panel design, connections, enclosure, structural analysis, construction, and project management. Student-led fabrication and assembly of the full-scale final prototype took place at Oregon State University’s Emmerson Lab, concluding with a final review. After the term, additional work was done to complete the components and disassemble them for future reuse. Lessons learned from this experience will be used to create a future of more sustainable, adaptable, expandable, and reusable buildings.