The Publisher’s Guide to Navigating COVID-19

dc.contributor.authorRadcliffe, Damian
dc.date.accessioned2020-10-07T17:03:17Z
dc.date.available2020-10-07T17:03:17Z
dc.date.issued2020
dc.description83 pagesen_US
dc.description.abstractThis free-to-download report brings together the best examples of how media organisations have risen to meet the challenges of COVID-19. It looks at a range of tips and tactics to help all kinds of publishers, from subscriptions to eCommerce, the state of ad tech, and tools for building loyalty. The Publisher’s Guide to Navigating COVID-19 report’s 80+ pages are split into seven chapters covering the pandemic’s impact on the media, what it means for subscription strategies, and how publishers are building loyalty and engagement. It concludes with a chapter exploring the legacy of COVID-19; the structural issues it has accentuated, the trends it has accelerated, and what this means for publishers looking at their business plans for 2021 and beyond. The report also comes packed with charts throughout and a comprehensive appendix, as well as recommendations for further reading.en_US
dc.description.sponsorshipSponsored by Sovrn and made possible with the help of additional financial support for the author provided during summer 2020 by the School of Journalism and Communication at the University of Oregon.en_US
dc.identifier.doihttps://doi.org/10.7264/rf4s-w434
dc.identifier.urihttps://hdl.handle.net/1794/25833
dc.language.isoenen_US
dc.publisherWhat's New In Publishingen_US
dc.rightsCreative Commons BY-NC-ND 4.0-USen_US
dc.subjectCOVID-19en_US
dc.subjectmediaen_US
dc.subjectjournalismen_US
dc.subjectpublishingen_US
dc.subjectmedia economicsen_US
dc.subjectinnovationen_US
dc.subjectcoronavirusen_US
dc.subjecttechen_US
dc.titleThe Publisher’s Guide to Navigating COVID-19en_US
dc.typeArticleen_US

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