The Evolving media Coverage of Oregon Football: How changes in technology, access, and the trend of “in-house” media, have impacted traditional journalists
| dc.contributor.author | Cannon, McLean | |
| dc.date.accessioned | 2015-08-10T18:56:33Z | |
| dc.date.available | 2015-08-10T18:56:33Z | |
| dc.date.issued | 2015-06 | |
| dc.description | 52 pages. A thesis presented to the School of Journalism and Communication and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, Spring 2015. | en_US |
| dc.description.abstract | Media coverage of Oregon football has changed over the years. Whether it’s because of the technology used, with the emergence of the Internet and social media; the decrease in access that local media is given, with the Oregon athletic department closing practices; or the athletic department creating its own internal media, like GoDucks.com -- the landscape is evolving. This thesis examines the evolution of media coverage of Oregon football over the last three decades. My research has focused on three factors affecting the way journalist’s coverage has evolved until today: Changes in technology, changes in access, and the trend of “in-house” media. My goal with this project was to examine how each of these evolutions in media coverage has affected “traditional” media in how they provide coverage, how they have been forced to adapt to date, and what the future may hold for sports coverage. The majority of the research for this project stems from personal interviews with past and present journalists, who have covered Oregon football for a variety of news outlets and mediums, as well as members of the University of Oregon’s athletic department. The project also draws from interviews with academics, who have studied media, and people familiar with NFL media access policies. My research also relied on media access data gathered from sports information directors around the Pac-12, including a comparison of credentialed media outlets from 20 years apart. I also looked at archived coverage, articles, and editorials from local news outlets, Nielsen TV ratings, and web traffic figures supplied by the Oregon athletic department. My research revealed many changes in the way Oregon football has been covered and ways traditional media have had to adapt their coverage. By and large, my research seems to indicate that the role of local media has changed significantly, decreased considerably, and trends in local media coverage suggest an uncertain future for traditional media outlets. However, what is certain, is that there will always be a place for objective media coverage and “a need for someone to tell the truth as best they can.” | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/19076 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | University of Oregon | en_US |
| dc.rights | Creative Commons BY-NC-ND 4.0-US | en_US |
| dc.subject | Sports Media | en_US |
| dc.subject | Journalism | en_US |
| dc.subject | Media | en_US |
| dc.subject | Coverage | en_US |
| dc.subject | Football | en_US |
| dc.subject | Ducks | en_US |
| dc.subject | Sports | en_US |
| dc.title | The Evolving media Coverage of Oregon Football: How changes in technology, access, and the trend of “in-house” media, have impacted traditional journalists | en_US |
| dc.type | Thesis / Dissertation | en_US |