THE NBA AS A MODEL OF INTERNATIONAL BUSINESS DEVELOPMENT: LESSONS AND STRATEGIES

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dc.contributor.advisorClithero, John
dc.contributor.authorWilkinson, Rowan
dc.date.accessioned2024-08-30T19:34:48Z
dc.date.available2024-08-30T19:34:48Z
dc.date.issued2024
dc.description.abstractThis thesis explores the National Basketball Association’s (NBA) development into a global brand, analyzing its international business development strategies and their implications for organizations endeavoring to extend into foreign markets. Through an extensive literature review and empirical analysis, this thesis elucidates the NBA’s development from a struggling domestic sports league to a dominant global entity, identifying key factors and strategies that have contributed to its success in foreign markets.en_US
dc.identifier.urihttps://hdl.handle.net/1794/30033
dc.language.isoen_US
dc.publisherUniversity of Oregon
dc.rightsCC BY-NC-ND 4.0
dc.subjectSportsen_US
dc.subjectInternationalen_US
dc.subjectBusinessen_US
dc.subjectNBAen_US
dc.subjectExpansionen_US
dc.titleTHE NBA AS A MODEL OF INTERNATIONAL BUSINESS DEVELOPMENT: LESSONS AND STRATEGIES
dc.typeThesis/Dissertation

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