Engaging Alumni to Increase Charitable Donations to their University
| dc.contributor.author | Whitinger, Dan | |
| dc.date.accessioned | 2016-02-08T22:53:03Z | |
| dc.date.available | 2016-02-08T22:53:03Z | |
| dc.date.issued | 2015-12 | |
| dc.description | 53 pages | en_US |
| dc.description.abstract | State funding in higher education remains lower than before the effects of the last recession, while education costs have risen. Higher education uses fundraising to keep the quality of education from diminishing and control tuition. This annotated bibliography presents selected literature on identifying best practices for increasing alumni philanthropic participation through social media. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/19635 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | University of Oregon | en_US |
| dc.relation.ispartofseries | AIM Capstone;2015 | |
| dc.rights | Creative Commons BY-NC-ND 4.0-US | en_US |
| dc.subject | Higher education | en_US |
| dc.subject | Alumni, nonprofit | en_US |
| dc.subject | Nonprofit organizations | en_US |
| dc.subject | Social media | en_US |
| dc.subject | Engagement | en_US |
| dc.subject | Fundraising | en_US |
| dc.subject | Analytics | en_US |
| dc.title | Engaging Alumni to Increase Charitable Donations to their University | en_US |
| dc.type | Terminal Project | en_US |