Consumer Behaviors in the Virtual Economy

dc.contributor.author	Wang, Cecilia A.
dc.date.accessioned	2018-12-15T17:22:21Z
dc.date.available	2018-12-15T17:22:21Z
dc.date.issued	2018-06
dc.description	44 pages. Presented to the Department of Economics and the Robert D. Clark Honors College in partial fulfillment of the requirements for the degree of Bachelor of Science June 2018
dc.description.abstract	Abstract: In-app purchases have been more common due to the accessibility of them in our digital age. In the gaming community, a spectrum of online spenders have been identified, ranging from free to play players who spend no real currency for in game items to “whales” who will spend massive amounts of currency on the virtual platforms. This thesis strives to recognize the spending habits of these players on items in real life in comparison with those in a virtual economy and explore the economic factors in fictional, in-game societies in regard to consumer behavior and reflects upon how this affects their decisions in purchasing in the real world.	en_US
dc.identifier.uri	https://hdl.handle.net/1794/24133
dc.language.iso	en_US
dc.publisher	University of Oregon
dc.rights	Creative Commons BY-NC-ND 4.0-US
dc.subject	Economics	en_US
dc.subject	Virtual	en_US
dc.subject	Consumer Behavior	en_US
dc.subject	Games	en_US
dc.subject	Gacha	en_US
dc.subject	Consumer Spending	en_US
dc.subject	Virtual Spending	en_US
dc.title	Consumer Behaviors in the Virtual Economy
dc.type	Thesis/Dissertation

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