B2B Tech Startup Marketing and Cloud Computing: Utilization and Impact of Cloud Marketing Automation Software

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dc.contributor.authorSmith, Simone
dc.date.accessioned2016-10-21T17:01:50Z
dc.date.available2016-10-21T17:01:50Z
dc.date.issued2016-06
dc.description98 pages. A thesis presented to the Department of Business Administration and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, Spring 2016.en_US
dc.description.abstractThe proliferation of cloud computing has resulted in the development of enterprise marketing platforms such as those offered by Salesforce, Oracle, IBM, Adobe and Marketo. While the cloud computing industry continues to grow with projections reaching $60 billion by 2020. the impact of enterprise marketing software has a tremendous effect on business-to-business (B2B) technology startups. Rather than use traditional marketing mediums such as television, magazine, and outdoor advertising, companies are utilizing automated systems that combine search engine optimization, search engine marketing. email campaigns, and sales. Through the examination of published industry data and interviews with marketing executives at various tech startups and cloud computing providers. this research provides insight on how B2B tech startups are leveraging cloud computing and how cloud computing will disrupt traditional marketing departments.en_US
dc.identifier.urihttps://hdl.handle.net/1794/20370
dc.language.isoen_USen_US
dc.publisherUniversity of Oregonen_US
dc.relation.ispartofseriesUniversity of Oregon theses, Dept. of Business Administration, Honors College, B.A., 2016;
dc.rightsCreative Commons BY-NC-ND 4.0-USen_US
dc.subjectMarketingen_US
dc.subjectBusinessen_US
dc.subjectCloud computingen_US
dc.subjectMarketing automationen_US
dc.subjectCloud marketingen_US
dc.subjectB2B marketingen_US
dc.subjectTech startupen_US
dc.titleB2B Tech Startup Marketing and Cloud Computing: Utilization and Impact of Cloud Marketing Automation Softwareen_US
dc.typeThesis / Dissertationen_US

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