Rethinking the Runway: Considering the Role of Fashion Shows in 2020
| dc.contributor.author | Murray, Sophie-Marie | |
| dc.date.accessioned | 2020-09-29T22:07:04Z | |
| dc.date.available | 2020-09-29T22:07:04Z | |
| dc.date.issued | 2020 | |
| dc.description | 49 pages | |
| dc.description.abstract | This thesis seeks to respond to contemporary criticisms of the runway industry by defining the role fashion shows play in the 2020 communications landscape. This study will frame its argument with communications theory, the social psychology of dress, and multiple runway shows by top brands. It will then establish frameworks for understanding the different communicative properties of these shows, alternative marketing strategies and shortcomings of the frameworks presented before answering the research question. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/25786 | |
| dc.language.iso | en_US | |
| dc.publisher | University of Oregon | |
| dc.subject | Fashion Communication | en_US |
| dc.subject | Fashion Shows | en_US |
| dc.subject | Clothing | en_US |
| dc.subject | Communication | en_US |
| dc.subject | PR Events | en_US |
| dc.subject | Runway Shows | en_US |
| dc.subject | Runway | en_US |
| dc.title | Rethinking the Runway: Considering the Role of Fashion Shows in 2020 | |
| dc.type | Thesis/Dissertation |