The Evolution of Nike's Advertising to Women in Vogue Magazine: 1988-2005

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dc.contributor.authorCulhane, Madeline
dc.date.accessioned2014-08-27T17:24:58Z
dc.date.available2014-08-27T17:24:58Z
dc.date.issued2014-06
dc.description41 pages. A thesis presented to the School of Journalism and Communication, and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, Spring 2014.en_US
dc.description.abstractThis paper examines the evolution ofNike's advertisements to women from 1988-2005. Specifically, the print advertisements used were run in Vogue magazine during this period, totaling over 120 placements from several unique ad campaigns. The main objective of this study is to track the changes, both textually and visually, of these advertisements and examine the deeper meaning behind the messages. Nike is one of the biggest fitness and exercise brands in the United States and worldwide, thus, their advertisements have a wide reach and audience. Advertising to women is not always empowering or positive-many brands instead choose to use sexualized or objectifying messages to sell products. But, Nike successfully spoke to women in a personal and empathetic way in several of their campaigns, especially during the 1990s.en_US
dc.identifier.urihttps://hdl.handle.net/1794/18139
dc.language.isoen_USen_US
dc.publisherUniversity of Oregonen_US
dc.relation.ispartofseriesUniversity of Oregon theses, Dept. of School of Journalism and Communication, Honors College, B.A., 2014;
dc.rightsAll Rights Reserved.en_US
dc.subjectAdvertisingen_US
dc.subjectMarketingen_US
dc.subjectNikeen_US
dc.subjectVogue Magazinieen_US
dc.subjectFemale Fitnessen_US
dc.subjectEmpowermenten_US
dc.subjectCommunications Studiesen_US
dc.titleThe Evolution of Nike's Advertising to Women in Vogue Magazine: 1988-2005en_US
dc.typeThesis / Dissertationen_US

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