Feral Foods: Revolutionizing Outdoor Nutrition through Personalized Freeze-Dried Backpacking Food

Abstract

This thesis presents a comprehensive business plan for Feral Foods, a start-up company that aims to bring the experience of eating a high-quality homemade meal to the outdoors through the creation of personalized AdventurePacks. The research, conducted through over 200 customer interviews, provided insights to inform the development of the business model and product offerings. The interviews were conducted through a combination of in-person interviews at outdoor retail shops and outdoor enthusiast clubs, employee and shop owners, suppliers, and online surveys. The findings indicate a strong demand for convenient and high-quality outdoor food options. The plan includes a market analysis, a detailed business model canvas, and a 2-year financial forecast. Feral Foods aims to fill this gap in the market by providing backpacking food that is of homemade quality, with a focus on personalization to enhance the outdoor eating experience, including fresh side dishes, desserts, and options tailored to individual taste preferences and dietary restrictions. The thesis also serves as a portfolio of the deliverables developed during the process of building a successful outdoor food company, including a fully functioning e-commerce website, and a summary of customer interviews and how they impacted the development of the business model canvas.