#MaskOn! #MaskOff! Digital polarization of mask-wearing in the United States during COVID-19

dc.contributor.authorLang, Jun
dc.contributor.authorErickson, Wesley W.
dc.contributor.authorJing-Schmidt, Zhuo
dc.date.accessioned2022-10-20T00:18:51Z
dc.date.available2022-10-20T00:18:51Z
dc.date.issued2021-04-28
dc.description25 pagesen_US
dc.description.abstractThe coronavirus disease 2019 (COVID-19) has caused an unprecedented public health crisis worldwide. Its intense politicization constantly made headlines, especially regarding the use of face masks as a safety precaution. However, the extent to which public opinion is polarized on wearing masks has remained anecdotal and the verbal representation of this polarization has not been explored. This study examined the types, themes, temporal trends, and exchange patterns of hashtags about mask wearing posted from March 1 to August 1, 2020 by Twitter users based in the United States. On the one hand, we found a stark rhetorical polarization in terms of semantic antagonism between pro- and anti-mask hashtags, exponential frequency increases of both types of hashtags during the period under study, in parallel to growing COVID-19 case counts, state mask mandates, and media coverage. On the other hand, the results showed an asymmetric participatory polarization in terms of a predominance of pro-mask hashtags along with an “echo chamber” effect in the dominant pro-mask group, which ignored the subversive rhetoric of the anti-mask minority. Notwithstanding the limitations of the research, this study provides a nuanced account of the digital polarization of public opinion on mask wearing. It draws attention to political polarization both as a rhetorical phenomenon and as a participatory process.en_US
dc.identifier.citationLang J, Erickson WW, Jing-Schmidt Z (2021) #MaskOn! #MaskOff! Digital polarization of mask-wearing in the United States during COVID19. PLoS ONE 16(4): e0250817. https://doi.org/ 10.1371/journal.pone.0250817en_US
dc.identifier.urihttps://doi.org/10.1371/journal.pone.0250817
dc.identifier.urihttps://hdl.handle.net/1794/27713
dc.language.isoenen_US
dc.publisherPublic Library of Scienceen_US
dc.rightsCreative Commons BY-NC-ND 4.0-USen_US
dc.subjectTwitteren_US
dc.subjectCOVID 19en_US
dc.subjectPandemicsen_US
dc.subjectPublic and occupational healthen_US
dc.subjectSocial mediaen_US
dc.subjectResistorsen_US
dc.subjectNorth Koreaen_US
dc.subjectQuantitative analysisen_US
dc.title#MaskOn! #MaskOff! Digital polarization of mask-wearing in the United States during COVID-19en_US
dc.typeArticleen_US

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