Monopponom as an Emerging Japanese American Craft: Creating a Transcultural Public Relations Plan
| dc.contributor.advisor | Matthews, Kelli | |
| dc.contributor.author | Miyoshi, Grace | |
| dc.date.accessioned | 2023-10-04T18:17:11Z | |
| dc.date.available | 2023-10-04T18:17:11Z | |
| dc.date.issued | 2023-05 | |
| dc.description | 53 pages | en_US |
| dc.description.abstract | The popularity of traditional Japanese crafts and handmade crafts has dwindled in the past century. This thesis combines traditional Japanese craft principles with cultural theories of communication to create a transcultural public relations plan for Monopponom, an Oregon-based Japanese American craft business, in efforts to revitalize crafts into the mainstream. Specifically, craft principles by Soetsu Yanagi and Hofstede’s Cultural Dimensions theory, Bardhan’s Third Culture theory, and Curtin and Gaither’s Cultural Economic Model informed the strategies for this campaign. The result was a transcultural public relations model that layered predictive and descriptive communication theories that together formed a more robust and culturally relevant communication campaign for targeting diverse audiences. The plan is yet to be implemented. Suggestions for future research include expanding target audiences beyond Japanese American niche groups and developing strategies for other international localities to expand third culture spaces. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/28951 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Oregon | en_US |
| dc.rights | Creative Commons BY-NC-ND 4.0-US | en_US |
| dc.subject | Transcultural | en_US |
| dc.subject | International | en_US |
| dc.subject | Communication | en_US |
| dc.subject | Arts | en_US |
| dc.subject | Monopponom | en_US |
| dc.title | Monopponom as an Emerging Japanese American Craft: Creating a Transcultural Public Relations Plan | en_US |
| dc.type | Thesis / Dissertation | en_US |