The Moderating Effects of Social Values and Social Support on the Relationship Between Self-Authored Text Messages and Smoking Cessation
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Date
2014-06
Authors
Salomon, Maia
Journal Title
Journal ISSN
Volume Title
Publisher
University of Oregon
Abstract
Previous research has examined the effectiveness of text message based intervention
systems and have found that tailored messages written by peers rather than distinct
others are more effective (Kreuter & Holt, 200 I; Smith, Atkin, Skubisz, Nazione, &
Stohl, 2009. These studies have focused on the relationship between the authorship and
subsequent effectiveness ratings, rather than the written components of the text
messages. The current study examines the effect of the presence of social values (SV)
on the perceived effectiveness ratings of self-authored text messages aimed at aiding
smoking cessation. Participants (N= 60) received text messages either written by
themselves or a health organization for a period of three weeks, six times a day,
responding to each message with an effectiveness rating ( 1-5). Results reveal that
social values are a significant factor in the effectiveness of text-messages as an
intervention system, and that a presence of social support (SS) magnifies this
relationship.
Description
42 pages. A thesis presented to the Department of Psychology and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, Spring 2014.
Keywords
Social values, Social support, Smoking cessation, Self-authored, Text messages, Moderating