Social Media's Role in Oregon Athletics' Relationship with Current University of Oregon Students

Simple item page
dc.contributor.authorChock, Kaitlyn
dc.date.accessioned2014-08-26T23:54:41Z
dc.date.available2014-08-26T23:54:41Z
dc.date.issued2014-06
dc.description42 pages. A thesis presented to the School of Journalism and Communication, and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, Spring 2014.en_US
dc.description.abstractThis study seeks to understand the role social media plays in relationships between brands and their publics. More specifically, this study analyzes Oregon Athletics' relationship with current University of Oregon students. Relationship research is extensive but research on social media's role in relationship building is less substantial. Social media is referenced as an important venue for relationship building but not much is said about how to use the media to build relationships. This study used data gathered from an online questionnaire to detennine the relationship between Oregon Athletics and current University of Oregon students. The questionnaire also shed light on what platfonns students use and students' posting habits. Although no definitive claims can be made from this data, the infonnation gained from this study can help Oregon Athletics better understand its relationship with current students and better understand how current students use social media.en_US
dc.identifier.urihttps://hdl.handle.net/1794/18097
dc.language.isoen_USen_US
dc.publisherUniversity of Oregonen_US
dc.relation.ispartofseriesUniversity of Oregon theses, Dept. of the School of Journalism and Communication, Honors College, B.S., 2014;
dc.rightsAll Rights Reserved.en_US
dc.subjectSportsen_US
dc.subjectAthleticsen_US
dc.subjectPublic relationsen_US
dc.subjectSports communicationen_US
dc.subjectSocial mediaen_US
dc.subjectRelationship researchen_US
dc.subjectOregon Athleticsen_US
dc.titleSocial Media's Role in Oregon Athletics' Relationship with Current University of Oregon Studentsen_US
dc.typeThesis / Dissertationen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Thesis Final-Chock.pdf
Size:
210.21 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
Name:
license.txt
Size:
2.13 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Clark Honors College Theses