Can I Rip Your Juul? The Evolution of the Electronic Cigarette Industry, its Products, and Marketing Appeals
| dc.contributor.author | McGonegal, Matthew Edward | |
| dc.date.accessioned | 2020-09-29T22:06:19Z | |
| dc.date.available | 2020-09-29T22:06:19Z | |
| dc.date.issued | 2020 | |
| dc.description | 77 pages | |
| dc.description.abstract | In recent years, public attitudes toward electronic cigarettes have undergone a fascinating transformation. What began as an underdeveloped, niche market for adult smokers looking to quit evolved into a hobbyist subculture as vaporizer technologies advanced and marketing appeals diverted from smoking cessation messages. Perceptions of the e-cigarette industry soon transformed again with the emergence of a new competitor: JUUL Labs. Since JUUL’s introduction to the market in 2015, it has grown to dominate the space in both market share and cultural relevance. Although e-cigarette makers have long promoted their products as a smoking cessation method, JUUL’s popularity with underage users has cast doubt over the public health benefits of e-cigarettes. This thesis explores the evolution of the e-cigarette industry’s products, marketing appeals, and audiences, as well as the product and marketing factors contributing to JUUL’s popularity with nicotine-naïve users. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/25781 | |
| dc.language.iso | en_US | |
| dc.publisher | University of Oregon | |
| dc.subject | Marketing | en_US |
| dc.subject | Public Relations | en_US |
| dc.subject | e-cigarettes | en_US |
| dc.subject | electronic cigarettes | en_US |
| dc.subject | Juul | en_US |
| dc.subject | Vaping | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Public Health | en_US |
| dc.title | Can I Rip Your Juul? The Evolution of the Electronic Cigarette Industry, its Products, and Marketing Appeals | |
| dc.type | Thesis/Dissertation |