Quantifying the Value of Sport Diplomacy to Non-State Actors
| dc.contributor.author | Anderson, Peter Hays | |
| dc.date.accessioned | 2017-10-10T22:49:52Z | |
| dc.date.available | 2017-10-10T22:49:52Z | |
| dc.date.issued | 2017 | |
| dc.description | 94 pages. A thesis presented to the Department of Accounting and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, Spring 2017 | |
| dc.description.abstract | The global power structure is evolving. Nations once primarily relied on hard power—the ability to leverage population, natural resources, economic size and military strength—to combat territorial opposition and create trade channels. Globalization and technological advancements have since introduced new transnational issues, warranting a shift in the approach to international affairs. Overcoming issues such as terrorism, climate change, and a global refugee and immigration crisis require a multilateral effort. To remain influential abroad, nations must balance hard power with soft power—the use of attraction and persuasion to achieve desired outcomes. This thesis analyzes the elements of soft power, including the various types and necessary participants, effectively narrowing the scope of the study to the practice of Sport Diplomacy. Relatively new to academia, Sport Diplomacy lacks a quantifiable measure to determine the benefit it provides to participating non-state actors (individuals and non-governmental entities). This research addresses that gap, offering a solution through identification of the social benefits produced by sports and investigation into the measures businesses use to evaluate corporate social responsibility. Through these findings, this research generates an algorithm to determine the relative strength of alignment between corporate objectives and various initiatives of Sport Diplomacy. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/22820 | |
| dc.language.iso | en_US | |
| dc.publisher | University of Oregon | |
| dc.rights | Creative Commons BY-NC-ND 4.0-US | |
| dc.subject | Sport Diplomacy | en_US |
| dc.subject | International Relations | en_US |
| dc.subject | Advanced Strategy | en_US |
| dc.subject | Corporate Partnerships | en_US |
| dc.subject | Strategic Alignment | en_US |
| dc.subject | CSR | en_US |
| dc.title | Quantifying the Value of Sport Diplomacy to Non-State Actors | |
| dc.type | Thesis/Dissertation |