The psychology of risk
| dc.contributor.author | Slovic, Paul | |
| dc.date.accessioned | 2017-01-24T23:54:15Z | |
| dc.date.available | 2017-01-24T23:54:15Z | |
| dc.date.issued | 2010 | |
| dc.description | 17 pages | en_US |
| dc.description.abstract | The essay contrasts the scientific approach to analyzing and making decisions about risk with the ways that ordinary people perceive and repsond to risk. It highlights the importance of trust as a determiner of perceived risk. It describes relatively new research on "risk as feelings" and the "Affect Heuristic." Finally reflects on the importance of this work for risk communication and concludes with some observations about human rationality and irrationality in the face of risk. | en_US |
| dc.identifier.citation | Slovic, P. (2010). The psychology of risk. Saúde e Sociedade, 19, 731–747. | en_US |
| dc.identifier.uri | https://hdl.handle.net/1794/22051 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Universidade de São Paulo | en_US |
| dc.rights | Creative Commons BY-NC-ND 4.0-US | en_US |
| dc.subject | Evaluation of risk | en_US |
| dc.subject | Risk perception | en_US |
| dc.subject | Human judgment | en_US |
| dc.subject | Decision making | en |
| dc.title | The psychology of risk | en_US |
| dc.type | Article | en_US |