Teaching Business Research Using Strategic Analysis Diagrams

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dc.contributor.authorSnipes, Genifer
dc.date.accessioned2022-05-20T23:33:32Z
dc.date.available2022-05-20T23:33:32Z
dc.date.issued2022-05
dc.description.abstractThe ability to successfully research and analyze the business environment is a critical skill for any type of successful business project - whether in the classroom or in real life. However, students often assume their casual information-seeking habits will work equally well in academic business research, in the process missing, misunderstanding, or misapplying information as they build their propositions. In this chapter's activity, students use one of the major strategic analysis frameworks – SWOT, Business Model Canvas, or Five Forces, as a guide to identify which topics to research as well as where various business resources can be applied to the research process.en_US
dc.identifier.urihttps://hdl.handle.net/1794/27173
dc.language.isoenen_US
dc.publisherACRL Pressen_US
dc.rightsCreative Commons BY-NC-ND 4.0-USen_US
dc.subjectinformation literacyen_US
dc.subjectteachingen_US
dc.subjectstrategic analysisen_US
dc.subjectbusiness literacyen_US
dc.titleTeaching Business Research Using Strategic Analysis Diagramsen_US
dc.typeBook chapteren_US

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