Sustainable City Year Reports 2011-12 (Springfield)
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Item Open Access Springfield Public Library Research(University of Oregon, 2012) Sloan, ShannonSpringfield Public Library is currently seeking ways to encourage growth in community involvement.Students and faculty collaborated with city staff to explore and expand the scope of inquiry. Research was conducted by University of Oregon students in Professor Patricia Curtin’s Strategic Communication Research Methods course. Students conducted primary and secondary research in order to assess the current state of the library and to develop suggestions for improvement.Item Open Access Strategic Public Relations Plan: Willamalane Center for Sports and Recreation(University of Oregon, 2012) Parker, Margy; Brown, Sarah; Gehr, Rachel; Lake, Lindsey; Reilly, Anna; Reiss, Tracy; Starr, RachelThis report concerning the Willamalane Center for Sports and Recreation is a compilation of student work and includes a public relations plan, research analysis, and implementation materials. Students assessed the key challenges and opportunities and performed a SWOT analysis of Willamalane Center’s strengths, weaknesses, opportunities, and threats. For the two target audiences (regular renters and potential renters), the public relations plan outlines the key messages, objectives, strategies, tactics, and evaluations. The research report analyses results from an online survey and individual in-depth interviews.Item Open Access Energy and Climate Change: Recommendations for the City of Springfield Regarding Buildings, Electricity, and Transportation(University of Oregon, 2012) Deadmond, Shelley; Grilc, Brandon; Huang, Jennifer; McAndrew, Joe; McNutt, Sarah; Michaelson, Greg; Morris, Damond; Rafuse, Stephen; Richter, Steven; Rodenbiker, Jesse; Schlachter, Rena; Waldman, Brook; Yang, HelenThe City of Springfield is interested in learning about its current environmental impacts and ways that it might improve its environmental footprint in the future. The students of University of Oregon course PPPM 607: Energy and Climate Change researched three topics—buildings, electricity, and transportation— related to the City of Springfield’s influence on energy use, climate emissions, and quality of life of the community. Based on this research, groups of students made recommendations in these three areas for how the City of Springfield could reduce environmental impacts.Item Open Access Urban Ecological Design: The Booth-Kelly Eco-District Concept(University of Oregon, 2012) Van Asperdt, Anita; Denny, Jesse; Halpin, Andrew; Bechler, Eric; Chao, Joyce; Drygalov, Moses; Kolb, Sahela; Lafitte, Matt; Luers, Jeff; Mark, Tyler; Sellers, Sara; Swazas, Brittany; Vampran, Michael; Wayham, MadelineThis report presents a summary of student design process and urban design ideas for the Booth-Kelly Center in Springfield, Oregon. The report includes precedent studies of successful eco-communities around the world, working sustainable urban design practices, background information on the 17-acre site and how it can thrive independently, and individual student design proposals that recommend their own ideas and suggestions for urban spatial organization.Item Open Access School from Bench to Building: A New K-8 School in Springfield(University of Oregon, 2012) Beck, Risa; Bowles, Michael; Gurdekuh, Sam; Hawkins, Meghan; Hollar, Bryan; Ikenouye, Tara; Karrels, Chelsea; Lawler, Brian; Matarrese, Jeff; Showalter, Stephen; Tang, King; Templeton, Corey; Vance, Mandi; Ward, Julia; Wilcoxson, TerraThis report explores issues, opportunities, and sixteen design proposals for the Jasper Natron site in Springfield, Oregon. The goal of this studio was to envision a school for Springfield that engaged its students on all scales, from furniture within the classroom to the overall site. The intent was to view the design of schools through a pedagogical lens, shaping the building to the unique needs of varied educational philosophies, while also addressing sustainability and increasing children’s interaction with nature.Item Open Access Dorris Ranch: Business Planning and Strategy Project(University of Oregon, 2012) Tulepbergenova, Aigerim; Lund, Ashley; O'Connell, Dennis; Bottcher, Nicole; Phillips, Tiffany; Abduljawad, Firas; Zhang, Haonan; Lai, Rebecca; Yang, ShizhiThe Dorris Ranch Business Planning and Strategy Project was created to assess the current situation of the park, identify areas of opportunity, and develop a strategy that would improve the park’s awareness, usage and long term revenue. Students were tasked to research and recommend new events and programs, as well as improvements involving marketing, signage, existing programs and events, and visitor experience that would improve the overall goals and well-being of Dorris Ranch. The project was designed to be scalable and address the most important concerns first to ensure the Dorris Ranch’s long-term success.Item Open Access Strategic Public Relations Plan: Springfield Public Library(University of Oregon, 2012) Dieringer, Maggie; Estes, Caitlin; Kutzer, Jimmy; Robnett, Jessica; Siebenmann, Allison; Urrutia, RachelSpringfield Public Library has been a fixture in the community for 104 years and was established in its current location in Springfield City Hall in 1981. The Library is planning for a new library facility and has tasked this class to develop a Strategic Public Relations Plan based on research surveys and interviews. Students performed a situation analysis that found communication techniques for the library lacking. This report develops key opportunities for attracting primary and secondary audiences to the library. The first section identifies the key messages of the public relations plan, then the report details appropriate strategies and tactics for reaching the goals and objectives. The plan concludes with evaluation techniques, a budget, and a timeline for implementation.Item Open Access Not Big Box: Waremart Redevelopment Plan(University of Oregon, 2011) Larco, Nico; Lowe, Allen; Becker, Chris; Bye, Benjamin; Campollo, Naomi; Chambers, Lydia; Corsaro, Jamie; Hansen, Melissa; Jones, Dijon; Kilkuskie, Alayna; McCormick, Billy; Mitsui, Kendyl; Nichols, Matt; Phillips, Ann; Reid, Dan; Rozsonits, Kaysie; Todescato, Emilio; Webb, Robyn; Winters, FarleighDuring the Fall 2011 academic term at the University of Oregon, six groups of students in an architecture design studio worked with the City of Springfield to develop six approaches for redevelopment of the former Waremart site at the intersection of Mohawk Boulevard and Centennial Boulevard. The City of Springfield had goals for the site to be sustainably redeveloped and to catalyze the redevelopment of adjacent sites. This report documents the student groups’ research of existing conditions, the various approaches to the site’s redevelopment, and the groups’ final design proposals.Item Open Access Strategic Public Relations Plan: Springfield’s Adopt-A-Waterway Program(University of Oregon, 2011) Greenberg, Crystal; Landsem, Paige; Morse-Diaz, Isabelle; Noufer, DawnSpringfield believes that most pollution by residents can be attributed to a lack of awareness and have tasked this class of Journalism and Communications students to conduct a public relations campaign and make recommendations on which characteristics of the Adopt-A-Waterway program would be most appealing to residents. This report contains a Strategic Public Relations Plan and a Research Report. The Public Relations Plan highlights key publics, objectives, strategies, and tactics for five groups: (1) middle school science teachers and student group faculty advisers, (2) high school group leaders and student group faculty advisers, (3) church group leaders, (4) service group leaders, and (5) Springfield residents.Item Open Access Booth-Kelly Mixed-Use District(University of Oregon, 2012) Pecenka, Jennifer; Muller, Brook; Asnis, Marc; Beamer, Mike; Biniaris, Aliki; Bonnett, Erik; Bryant, Hannah; Cavin, Laura; Cohen, Daniele; Day, Emi; Ferrell, Heather; Gibbons, Shane; Hybel, Kimberly; Kelsey, Kristin; Rosenthal, Alex; Skoog, Courtney; Young, KevinGraduate and undergraduate architecture students in Professor Brook Muller’s terminal studio during winter and spring terms of 2012 examined potential redevelopment scenarios for the Booth-Kelly site, located in downtown Springfield. The city anticipated redevelopment concepts and guidelines developed as part of the studio could potentially be adopted into the Downtown Refinement Plan and implemented in the future. Students identified several programmatic schemes that describe how the site could become a destination location with a pedestrian-friendly appeal. Seen as a collision of industry and nature, sharing multiple habitats and crossing paths, the site’s industrial beauty and rich history are ideal for unique design solutions that exemplify these characteristics. An in-depth focus on its ecology led many students to incorporate much of the surrounding context in a systems thinking approach. Many of the designs seek to interconnect various processes, from both onsite and offsite byproducts and resources, and to bridge natural and urban resource flows. Common themes emerged with different programmatic emphases, including: adaptive reuse, agricultural production and distribution, community education, linking downtown to industry, and adaptable piecemeal development. While each project holds a different focus, the studio collectively promoted many of the same design values.Item Open Access Waremart Site Redevelopment Concept Plan(University of Oregon, 2011) Bates, Kai; McPadden, Raymond; Morley, Kimberly; Rafuse, Stephen; Margerum, Richard; Parker, Robert; Young, Robert F.With an overall goal of facilitating the revitalization of the Mohawk District, this concept plan provides goals and strategies for the redevelopment of the Mohawk District. By evaluating existing conditions within the Mohawk District, six student teams developed a neighborhood profile including demographic and economic conditions and trends, land-use and area infrastructure, and neighborhood amenities. This profile informed the student groups of opportunities and constraints for redevelopment of the Waremart Site and the District as a whole. From this profile, teams developed concepts for redevelopment of the Waremart Site based around three themes: affordable/mixed-income housing, medical-related, and light-industrial. In addition, teams developed concepts for improvements within the larger Mohawk District to support the overall goals of nodal development. This concept plan synthesizes goals identified by the six student teams into key goals for the Waremart Site and the Mohawk District. Some of these goals are complementary, and some indicate different directions goals could take.Item Open Access Student Composition in United Way of Lane County’s Promise Neighborhoods and the Benefits of Reading Readiness(University of Oregon, 2012) McGrew, Jacob; Lohrke, Elizabeth; Stone, Joe A.In this paper, we measure statistical relationships between characteristics of incoming kindergartners and initial literacy scores. Our analysis includes eight elementary schools, four of which are Promise Neighborhood schools in Lane County: Two Rivers-Dos Rios Elementary (formerly Brattain) and Maple Elementary in the Springfield School District plus Fairfield Elementary and Malabon Elementary from the Bethel School District. Our control group includes comparable schools that are not part of the Promise Neighborhoods in each district. Using scores from the literacy benchmark tests each incoming student takes upon entering kindergarten–controlling for certain variables–we find characteristics with the largest coefficients, making them most likely to have a relationship that influences literacy scores. This provides useful information for program planning and spending in the Promise Neighborhoods. Using the statistical relationships discovered in our analysis, and some we felt would be useful for study if available, we suggest variables on which to collect data for future assessments. This data will be collected through a questionnaire given out with kindergarten registration packets. We also include a literature review focusing on the importance of children entering school prepared to learn. The emphasis in these studies is on both literacy skills and social-emotional development prior to kindergarten, as well as the benefits associated with early childhood development program investment.Item Open Access Student Apartment Price Models for the Glenwood Riverfront Development(University of Oregon, 2012) Friedman, Joe; Clark, Joe; Stone, Joe A.This study examines the rent prices of the student housing apartment market surrounding the University of Oregon. The first key component of this study includes a Hedonic price model that helps evaluate what apartment complex amenities and characteristics are most important and influential in determining rental rates in the local community. Secondly, using the information from our Hedonic price model, this study will help the City of Springfield in their plans to develop a student housing project in the Glenwood Riverfront district, located along the Willamette River. Specifically, this study of rental prices and apartment complex attributes should be useful in evaluating the feasibility of a potential student housing project for the City of Springfield under their current development budget constraints.Item Open Access Cultural Mapping in Springfield, Oregon Laura Street and Brattain Neighborhoods: A Civic Engagement Study(University of Oregon, 2011) Grant, Lexie Olivia; Rosenbloom, Karen; Fenn, JohnThis report outlines work by students in the Art and Sustainable Society course in the University of Oregon Arts and Administration Program during the fall 2011 term and provides recommendations to the City of Springfield for further study and action. It can be used as an example and guide for further community mapping and community engagement. This project focused on mapping the cultural resources of the City of Springfield, specifically the Laura Street and Brattain neighborhoods. The report reviews the students’ process of cultural mapping, the information gathered, trends identified within the information, and suggestions for further study and engagement. The first sections of this report contain background information on Springfield and the resources used by the Laura Street and Brattain neighborhoods. Descriptions and findings from the Laura Street and Brattain neighborhoods make up the following two sections. Each neighborhood section contains a description of the methodology used to address the corresponding objectives provided by the city of Springfield. These methods include surveying, interviewing, and cultural mapping. This data was then used to draw concluding recommendations, which makes up the final segmented portion of this report. The Laura Street neighborhood section of this report details suggestions to increase quality of life within the neighborhood. The Brattain neighborhood section of this report details suggestions to develop a continuum of “cradle through college and career” solutions to improve the educational and developmental outcomes of children in the area. The final section of this document details suggestions that relate to both the Laura Street and Brattain neighborhoods, and summarize this project and the suggestions of both groups to help uplift and enhance the quality of life in the City of Springfield. Appendices that consist of a copy of the surveys distributed, and a glossary of terms used within this document, follow the Conclusion section.Item Open Access Springfield Public Library(University of Oregon, 2011) Hille, R. Thomas; Austin, Ian; Cohen, Andrew; Dykes, Alex; Gunraj, Jessica D.; Hasenberg, Anthony; Huang, Jennifer; Jahn, Scot; Janke, Collin; Korn, Ian; Larson, Christina; Liu, Anna; Mhuireach, Gwynne A.; Min, Jiajian; Morgan, Chet; Petrie, Eric; Teran, Daniela; Tezcan, YamanTom Hille’s Fall 2012 architectural design studio participated in the Sustainable City Year Springfield Library project, and was tasked with developing schematic designs for a proposed new public library for the City of Springfield. To accommodate a growing population in Springfield, the city administration and library identified a need to build a new building wholly dedicated to the purpose of creating a civic space where all members of the community can have equal access to high quality information and educational resources. The design studio included 17 architecture students at both the graduate and undergraduate level. Over the course of ten weeks (one academic term), they individually proposed schematic designs for the library. The studio proposed a contemporary vision of a community-oriented library that developed its civic identity within a framework of sustainable design practices. Students explored sustainable building practices that enhanced the civic agenda of the library’s program, including rainwater harvesting in public space, daylighting in reading rooms, increased diversity through mixed-use spaces, and access to alternative forms of transportation.Item Open Access An Economic Analysis of the Value of Local Street Improvements In Springfield, Oregon(University of Oregon, 2012) Rasmussen, Ethan; Yang, Famery; Blonigen, Bruce A.The City of Springfield faces deteriorating street conditions due to a steady decline in transportation funding. The City believes a possible solution to this problem is to improve its local streets with funding from residential property assessments. However, to encourage property owners to bear the costs of improving roads, the City would like to better understand the value of local street improvements. This paper surveys the existing literature on amenity valuation and infrastructure investment and proposes a hedonic price regression to estimate the impact local street conditions have on residential house prices. Our results suggest better street conditions have a positive effect on Springfield house prices when property values exceed a minimum sales price threshold. Based on these findings, we conduct a cost-benefit analysis of local street improvements and suggest additional considerations for the City of Springfield.Item Open Access Cycling Towards a Sustainable Future: A Plan for the Implementation of Bicycle Networks in Springfield(University of Oregon, 2011) Pawashe, Apurva; Crum, Hannah; Schlossberg, MarcThe proposals outlined in this report were generated in the collaboration between the City of Springfield and the University of Oregon Sustainable Cities Initiative during the fall of 2011. Forty-two students in the Planning, Public Policy, and Management course entitled “Bicycle Transportation,” taught by Professor Marc Schlossberg, reviewed and examined critical elements of an urban bikeway system and proposed projects that would utilize bicycle infrastructure to encourage bicycle ridership in Springfield.Item Open Access City Wayfinding Report: Springfield, Oregon(University of Oregon, 2012) Self, Jennifer; Lugo, Jason; Meharg, Emily; Sercombe, William; Steiner, Bethany; Steiner, ErikThe purpose of the this project is to analyze the City of Springfield’s existing wayfinding system and provide an action plan for its improvement. This action plan will serve as a “recipe” to guide the City of Springfield as it moves towards the implementation of a cohesive and comprehensive wayfinding system. The document is intended to stand both independently and in context with other policies and plans adopted by the City of Springfield that focus on urban planning, streetscape improvements, revitalization and redevelopment, branding and marketing, and accessibility.