Browsing University Archives by Author "Paik, Sung-Hee"

Navigation

Display Options

Results

  • Paik, Sung-Hee (University of Oregon, 2020-09-24)
    This dissertation explores how visual cues, such as a victim’s image or the color used in a donation appeal, can influence consumers’ donation intention. The first main chapter, “Less is More: The Benefit of Using Blurry ...

Search Scholars' Bank


Advanced Search

Browse

My Account