Social Media Marketing: How Social Media Give Power and Responsibility to Everyone on the Internet
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Corporate social media strategy can have differential effects on the bottom line. In this project I observe the effectiveness of social media. . Specifically, I examine how social media affect companies in the 21st century and the extent to which social media give power and responsibility to companies on the Internet. Data have been gathered via personal interviews, reading scholarly articles, and working with faculty at the University of Oregon. I identify the strategies that are most effective for these very different target markets and give recommendations on what companies can do moving forward.