WORKING OVERTIME: THE LIMITATIONS, CHALLENGES AND OPPORTUNITES FACING WOMEN IN NCAA BASKETBALL SPORTS INFORMATION
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This research explores why when public relations is a female-dominated profession. sports public relations (i.e .• sports information) is a largely male-dominated profession. specifically by looking at NCAA basketball sports information directors (SIDs). The findings suggest that there is a clear gender imbalance in sports information and even greater disparities when it comes to the level of sports women oversee and upward mobility within sports information. Systematic and structural factors within the industry ultimately influence women's decisions to leave the field. With a lack of women in these sports information roles personal interactions and relationships sacrificed.