Abstract:
The Supreme Court does not have a traditional public relations office, nor does it seek out media coverage to discuss its work. The mysterious aura of the Supreme Court leaves the media to interpret and uncover the legally complex decisions of the Court. This study examines how media framing, specifically legal and political framing, of the Supreme Court influences support for the Court among Generation X and Millennials. The results show an absence of any influence from framing and generation on the level of diffuse and specific support for the Court, suggesting that the public is not influenced by the political nature of the Court. Interestingly, the results showed that after reading the article, Millennials trust for the Supreme Court increased and Generation X’s trust decreased – legitimizing core public relations research done for the 2016 Edelman Trust Barometer.