Increasing Generation Z Enrollment in Four-year Universities
Date
2019
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Publisher
University of Oregon
Abstract
This annotated bibliography addresses the decline in enrollment and increase in cost at four-year institutions over recent years. The issue of declining enrollment is compounded by the introduction of a new generation to college campuses, Generation Z. The references presented address the use of academic analytics to identify factors that may encourage the enrollment of Generation Z students at four-year institutions. This work is intended for higher education administrators and trustee boards of four-year institutions.
Description
Keywords
Generation Z, Enrollment, Higher education, State funding, Academic analysis, Data analysis, College enrollment