Motivations, Experience, and Personality Types of Start-up Founders

Abstract

This thesis focuses on the importance of considering previous experience, personality types, and motivations of each member of the founding team during the creation of a start-up venture. Eight start-up founders took a survey that was created for this study asking questions about their roles, motivations, personality types, and personal satisfaction with their start-up. Findings suggest that there is a relationship between the personality type and the role of an entrepreneur and that motivations may play a part in how founders perceive the success of their start-up. The study aims to advance research into the founding team of a start-up to help future founders in their venture creation.