How the Middle East Uses Social Media: 2021 edition

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Date

2022-03-10

Authors

Radcliffe, Damian
Abuhmaid, Hadil

Journal Title

Journal ISSN

Volume Title

Publisher

New Media Academy

Abstract

This is the tenth report in a series of annual studies exploring the latest social media trends across the Middle East and North Africa (MENA) region. It dives into developments on major networks (Facebook, Instagram, YouTube, Snapchat and Twitter), emerging platforms (TikTok, LinkedIn and Clubhouse) as well as messaging apps (WhatsApp, Yalla and Telegram). It also examines the role of Influencers, and how COVID-19 and Online Misinformation played out on social media in 2021.

Description

86 pages

Keywords

social media, social network, social networking, Middle East, Middle East and North Africa, MENA, digital, messaging apps, Facebook, YouTube, Instagram, Snapchat, Twitter, Online Influencers, Influencers, Mass communication, WhatsApp, Arab World

Citation