Browsing Scholarly Works by Author "Beck, Joshua"

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  • Consumer Engagement in the Digital Era 
    Tran, Chi (University of Oregon, 2024-01-10)
    The past few decades have witnessed massive expansion of technology infrastructure and digital devices. As technological advancement continues to upend many existing social and business norms, it fundamentally changes how ...
  • Stakeholder Implications of Corporate Sociopolitical Activism 
    Edelblum, Andrew (University of Oregon, 2022-10-26)
    Today’s dynamic market landscape affects and is affected by a variety of significant cultural shifts and touchstones, from global warming and racial injustice, to voter disenfranchisement and the Covid-19 pandemic. In the ...
  • THE FENTY EFFECT: A CASE STUDY ON THE FUSION OF CELEBRITY, LUXURY, AND INCLUSIVITY 
    Miller, Carson (University of Oregon, 2022)
    Historically in the beauty industry, market leaders offered a 10 to 20 shade range in facial cosmetic products, and thin, conventionally-attractive Caucasian women were the face of beauty campaigns. Enter Fenty Beauty. The ...

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