Scholars' Bank will be on a content freeze from 9/6 - 9/16 as we transition to a new & improved version. Minimal downtime expected on 9/16. Stay tuned for more updates!

Browsing Scholarly Works by Subject "K-pop"

Navigation

Display Options

Results

Now showing items 1-1 of 1

Korean Soft Power: K-pop Media Consumption Through the Lens of Attraction Psychology

Centerwall, Jordyn (University of Oregon, 2023)

This research examines whether attraction psychology can be used as a lens to understand the transcultural consumption of K-pop music, a culture medium I identify as a South Korean soft power resource. A tertiary qualitative ...