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Browsing Institutes, Centers, & Affiliated Organizations by Subject "Preference reversal"
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(1995)One of the main themes that has emerged from behavioral decision research during the past two decades is the view that people's preferences are often constructed--not merely revealed--in the process of elicitation. This ...
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(1993)Numerous studies have demonstrated that theoretically equivalent measures of preference, such as choices and prices, can lead to systematically different preference orderings, known as preference reversals. Two major causes ...
Now showing items 1-2 of 2