Message design theory in anti-methamphetamine PSAs : a case study of the Montana meth project

Show full item record

Title: Message design theory in anti-methamphetamine PSAs : a case study of the Montana meth project
Author: Malstrom, Stacey Nicole
Abstract: My interest in this research lies specifically in investigating how message design theories work in and are applied to anti-drug messages. I pay particular attention to which aspects of the messages are effective and how this knowledge confirms, expands, or contradicts current approaches to designing anti-drug campaigns. This research focuses primarily on anti-methamphetamine messages because of the expanding awareness of and attention paid to this wide-reaching epidemic. Although the history of meth, and its effects on communities and individual health are important to this story, they are presented here as context for the more critical issue of how to change attitudes toward methamphetamines through the mass media.
Description: v, 111 p. A THESIS Presented to the School of Journalism and Communication and the Clark Honors College of the University of Oregon in partial fulfillment of the requirements for degree of Bachelor of Arts, 2008. A print copy of this title is available through the UO Libraries under the call number: SCA Archiv Malstrom 2008
URI: http://hdl.handle.net/1794/8725
Date: 2008-06


Files in this item

Files Size Format View Description
Malstrom_Stacey_Nicole_BA_2008.pdf 1.494Mb PDF View/Open thesis

This item appears in the following Collection(s)

Show full item record