Social Media in the Middle East 2022: A Year in Review

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dc.contributor.authorRadcliffe, Damian
dc.contributor.authorAbuhmaid, Hadil
dc.contributor.authorMahliaire, Nii
dc.date.accessioned2023-04-06T21:18:14Z
dc.date.available2023-04-06T21:18:14Z
dc.date.issued2023-03-31
dc.description93 pagesen_US
dc.description.abstractWelcome to the latest annual study on Middle East Social Media Trends. This report, the eleventh in a series dating back to 2012, provides an in-depth analysis of the current state of social media in the Middle East. As the most comprehensive and up-to-date study of its kind, it is an invaluable resource for anyone interested in the region's digital landscape. In this report, we examine the most popular social media platforms and the ways in which people are using them. We explore the impact of social media on politics, business and culture in the region. Our findings will be of interest to anyone interested in how social media shapes the way we connect with one another, as well as the ways in which we consume and find information. These trends are relevant to marketers, journalists, brands and businesses, as well as government agencies and public bodies. Over the past decade, the Middle East has seen a significant increase in social media adoption. Today, it boasts some of the highest penetration rates of social media in the world, making it a key market for platforms and businesses looking to engage with Arab audiences. From staying in touch with friends and family to consuming news and entertainment, social media - as it is around the world - is an integral part of daily life in the region. Social media is also playing an increasingly important role in politics, with many politicians and activists using the platforms to connect with the public and mobilize support for their policies.en_US
dc.description.sponsorshipUniversity of Oregon-UNESCO Crossings Institute, University of Oregon School of Journalism and Communication (SOJC)en_US
dc.identifier.doi10.13140/RG.2.2.11951.20647
dc.identifier.urihttps://hdl.handle.net/1794/28142
dc.language.isoenen_US
dc.publisherUniversity of Oregonen_US
dc.rightsCreative Commons BY-NC-ND 4.0-USen_US
dc.subjectsocial mediaen_US
dc.subjectsocial networken_US
dc.subjectMiddle Easten_US
dc.subjectMENAen_US
dc.subjectArab Worlden_US
dc.subjectTrendsen_US
dc.subjectFacebooken_US
dc.subjectInstagramen_US
dc.subjectMetaen_US
dc.subjectMessaging appsen_US
dc.subjectWhats Appen_US
dc.subjectFacebook Messengeren_US
dc.subjectYouTubeen_US
dc.subjectTikToken_US
dc.subjectEgypten_US
dc.subjectTurkeyen_US
dc.subjectSaudi Arabiaen_US
dc.subjectUnited Arab Emiratesen_US
dc.subjectQataren_US
dc.subjectBahrainen_US
dc.subjectLebanonen_US
dc.subjectLibyaen_US
dc.subjectLevanten_US
dc.titleSocial Media in the Middle East 2022: A Year in Reviewen_US
dc.typeTechnical Reporten_US

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