|dc.description.abstract||The purpose of this report is to provide City of Salem personnel with
recommendations of strategies to use when engaging with the growing Latino
population in the city. The barriers, opportunities, and action items identified in
this report focus efforts on reaching members of the underrepresented Latino
population, rather than those who are already involved as community leaders.
This population is traditionally the most difficult to reach because they do not
participate in formal networks.
Our research was targeted at answering the following questions:
• What opportunities for public engagement can be developed by
understanding the Latino community’s perceptions of the City of Salem and
• What opportunities for mutual engagement do members of the Latino
community perceive as possible for increasing interaction between them
and the city?||en_US