The Most Popular Social Media Accounts in the Middle East (H1 2022)
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Date
2022-12-31
Authors
Radcliffe, Damian
Journal Title
Journal ISSN
Volume Title
Publisher
New Media Academy
Abstract
For the first time, this report brings together in a single chart the most popular accounts
originating in MENA on Facebook, Instagram, YouTube and Twitter.
Each of these platforms is explored in more detail in this report, but below we outline the
account with the largest number of followers, likes and subscribers, across MENA as well
as the region's four biggest markets: Egypt, Saudi Arabia, Turkey and the United Arab
Emirates.
Featuring news and music channels, content creators, religious figures, politicians and
sports stars, this chart shows the breadth of activity seen on different social media channels and the different ways in which users utilize them. Egyptian footballer Mohamed Salah is the only person to be featured twice. The Liverpool player, and captain of the Egyptian national team, has the most popular Instagram and Twitter account stemming from Egypt.
The report was made by possible by support from the New Media Academy and data from Emplifi. My thanks to them both.
Description
20 pages
Keywords
social media, social network, Middle East, MENA, Arab World, Eypt, Saudi Arabia, Turkey, UAE, Facebook, Instagram, YouTube, Twitter