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Browsing Journalism and Communication Theses and Dissertations by Subject "Campaigns"

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Analysis of the Social Media of the Obama and Romney Campaigns in the 2012 Election

Buratti, Brenda (University of Oregon, 2014-09-29)

This study is a quantitative content analysis of the Facebook and Twitter communication of the Obama and Romney campaigns on seven dates within the 30 days prior to the 2012 presidential election. Specific rhetorical ...