Graduate Capstones and Terminal Projects

• Ise

  Joshlin, Steven (2016)

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  Joshlin, Steven 2016-09-17T00:01:16Z 2016-09-17T00:01:16Z 2016 http://hdl.handle.net/1794/20151 15 pages A few years ago I had a dream that I was riding a school bus. As it carried us across the countryside, we came upon an old bridge. As the bus went to cross, it went out of control and broke through the tenuous wooden barriers, sending the bus hurtling several hundred feet toward the shallow stream below. At some point I was no longer inside the bus, but falling, face toward the sky, as I watched the rest of the passengers sprout wings and soar into the air above me. When I woke I could feel my blood pressure spiking. Although the dream was full of ridiculous details, it seemed incredibly real, enough to alter the course of my sleep (and subsequently, part of my day). In the studio, I think about subjective experiences such as this dream— where the psychological boundary between what is real and what is not blur together and the gap created in their aftermath. These kinds of virtual spaces, interstitial, liminal in nature, echo some basic truth. Dreams, memories, experiences, and altered states speak to both the potential and limits of what we think of as reality. I seek to explore and traverse these spaces and to create traces of them. en_US Creative Commons BY-NC-ND 4.0-US Ise Terminal Project Thesis / Dissertation
• Talking Back

  Mikenis, Sarah (2016)

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  Mikenis, Sarah 2016-09-16T22:30:35Z 2016-09-16T22:30:35Z 2016 http://hdl.handle.net/1794/20150 20 pages My work pretends to respond to the weight of the world like people do: forms bend, ostensibly pulled down by the weight of a tassel, canvas gets heavy and starts to sag, or objects buckle and fold, unable to stand upright against the wall any longer. The paintings appear animate, almost like they have been “caught in the act.” Although they seem mirror-like, reflecting human actions, the paintings are awkward, stiff, and stuck. Oscillating between being art objects and masquerading as everyday objects, my work is at once a painting and a pair of pants, or a pillowcase, couch cushion, or tile floor; they are unresolved, defying easy categorization. It is this ambiguous, indeterminate space of painting that intrigues me. en_US Creative Commons BY-NC-ND 4.0-US Talking Back Terminal Project Thesis / Dissertation
• Esoteric Concussions

  Widomski, Rachel (2016)

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  Widomski, Rachel 2016-09-16T21:25:17Z 2016-09-16T21:25:17Z 2016 http://hdl.handle.net/1794/20149 21 pages Observation into daily life is foremost in Rachel Widomski’s practice. She seeks out and embraces the interruptions of time, by capturing and exhibiting often overlooked moments. Her work provides a suspension of experience, shared when a viewers perspective meets her own. Working fluidly through various mediums as way to rupture the spatial and temporal conventions of daily life, she utilizes material from the quotidian as an act of resistance––fracturing its intended purpose, and re-presenting it in an abstracted state. The allure of the image is important to her work, and is backed by a poetic framework with potential for various interpretations. en_US Creative Commons BY-NC-ND 4.0-US Esoteric Concussions Terminal Project Thesis / Dissertation
• Internal Structures

  Heinitz, Krista (2016)

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  Heinitz, Krista 2016-09-16T20:53:46Z 2016-09-16T20:53:46Z 2016 http://hdl.handle.net/1794/20148 12 pages. The work in my thesis exhibition acts as an installation of multiple sculptural works that engage each other in conversation through repetition of specific formal and conceptual elements. The concept of repetition is explored through stacking and arrangement to create a provisional and transitory effect in the individual pieces. Material connections also weave throughout the work and attempt to confuse the utility of material- industrial felt is used as a structure and a surface and steel as line, surface and structure. Some works continue the relationship of material and form but to different ends; the soft felt surface is simultaneously fashioned into a ‘ruler’ and used as ‘paper’ for drawing. In other instances this shifting signification is conceptual, for example, the works speak of construction both as structured, closed systems as well as fragmentary states of construction. I am concerned with the translation and transfer of physical artifacts and gestures from mundane spaces of the everyday into a personal, intimate narrative of built space. Bringing exterior public and industrial forms into a dialogue with interior domestic gestures and materials, I deal with notions of labor, repetition, measurements, and an experience of space. en_US Creative Commons BY-NC-ND 4.0-US sculpture Internal Structures Terminal Project Thesis / Dissertation
• (Heart) <3

  Lopez, Daniel P. (2016)

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  Lopez, Daniel P. 2016-09-16T18:59:33Z 2016-09-16T18:59:33Z 2016 http://hdl.handle.net/1794/20147 45 pages The weirdest part about being done with this report is that I can’t just tell people “Sorry, I’m working on my thesis right now.” It’s good to have it completed, but now I worry that I won’t have any good excuses for being a hermit. I mean, sure, I’ll be working, but I doubt that will have the same gravity on my mind. Hopefully, someday, I’ll actually want to be around humans more often.I’ve always had difficulty with family parties, because too many said humans were involved. Though I love them, the cacophony of voices overloads my senses, so that it becomes more about survival than leisure.Fortunately, I can now choose what social situations I attend. One of these is the monthly Bear Night. In fact, at the event just days before I turned in my thesis, some of these thick, hairy queers grilled me about my work. Maybe I should have mentioned that it’s not only about the cushion my friend and I made/jerked off into, since their proposed title, “Pillow Cumforts,” is a bit limiting. en_US Creative Commons BY-NC-ND 4.0-US (Heart) <3 Terminal Project Thesis / Dissertation
• Utopic Visions - Earthly Transmitters

  Anya, Dikareva (2016)

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  Anya, Dikareva 2016-09-16T18:16:06Z 2016-09-16T18:16:06Z 2016 http://hdl.handle.net/1794/20145 20 pages Utilizing a feedback loop process which involves wearables, print and video, I condition spaces for shifting assumptions about sense and nonsense, creating portals of play, transformation, and reinvention of identity. Wearables function as a visible symbol of a self-construct and as a nonverbal method of communicating values to others. I likewise bypass language by utilizing print and video to document and relate information visually. Pervading all aspects of my work is an undercurrent of resistance - to language as a default tool of communication, to social division as a byproduct of mass-media advertising and consumerism, and to the status quo of labor and production. en_US Creative Commons BY-NC-ND 4.0-US wearables consumerism identity Utopic Visions - Earthly Transmitters Terminal Project Thesis / Dissertation
• Seeking Equity in Industrial Wastelands: Evaluating Environmental Justice in Residential Neighborhoods

  Pierce, Nancy (University of Oregon, 2016)

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  Pierce, Nancy 2016-09-15T20:14:24Z 2016-09-15T20:14:24Z 2016 http://hdl.handle.net/1794/20131 140 pages. Examining committee chair: Roxi Thoren Brownfields are most often located adjacent to disadvantaged communities. While toxicity is a primary concern surrounding brownfields there has been very little study on the social impact of these parks. This Master’s Project adds to the specialized body of brownfield literature within the field of Landscape Architecture by aiding stakeholders in understanding the risks, benefits and effects of urban brownfield parks on surrounding neighborhoods, through the lens of environmental justice, using case study analysis and post-occupancy evaluations. The goal for this project is to create a framework by which to evaluate the environmental justice of existing and future brownfield parks. Literature review of Brownfields, Environmental Justice and Urban Redevelopment propose three categories of evaluative criteria: Financial, Health and Quality of Life. Using the case study sites of Gas Works and Warren G Magnuson Parks, in Seattle, WA, five tractable metrics are defined as proxies for the many metrics identified for those criteria. Using this evaluative method, stakeholders can identify park impacts on the local community and whether environmental justice has been achieved through brownfield remediation. The outcome of this project is an evaluative tool for gauging the environmental justice achieved by neighborhoods affected by brownfield parks. Due to data constraints stemming from the time frame chosen for this project (1970-2010), the inquiry was limited in its application for the selected case studies. Many of the study metrics were unavaiable for decades prior to 2000. Other brownfield park neighborhoods, with alternate viable metrics, could show different results using the evaluative method proposed here. The two case study sites in Seattle reveal brownfield parks provide mixed benefits. Neighborhood financial and health metrics reveal positive (decreased unemployment), negative (increased vacancy rates, decreased age diversity) and ambiguous (consistent poverty) impacts while quality of life metric results are contradictory (vegetative cover). This Master’s Project reveals that while urban brownfield parks improve some metrics of environmental justice, they are not always beneficial for surrounding residents and at times represent an environmental injustice. en_US en_US University of Oregon University of Oregon theses, Landscape Architecture Program, M.S.; Creative Commons BY-NC-ND 4.0-US brownfield brownfield neighborhood brownfield park neighborhood case study environmental justice Gas Works Park landscape architecture Pacific Northwest post-occupancy evaluation remediation residential neighborhood Seattle urban park urban renewal Warren G. Magnuson Park Seeking Equity in Industrial Wastelands: Evaluating Environmental Justice in Residential Neighborhoods Terminal Project
• FITTING IN PROTECTED BIKE LANES

  Megyeri, Krisztián (University of Oregon, 2016)

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  Megyeri, Krisztián 2016-09-15T20:14:06Z 2016-09-15T20:14:06Z 2016 http://hdl.handle.net/1794/20130 96 pages. Examining committee chair: Anne Godfrey While bicycling is growing in the U.S., only 1% of all trips are made by bike. Surveys reveal that up to 60% of the U.S. population is interested in biking as a legitimate mode of transportation, but they are concerned about their safety. Thus, in order to make significant impact, cities must go beyond the bare minimum and invest in a complete bicycle network that prioritizes bike safety. In terms of infrastructure, this means going beyond conventional bike lanes that separate bikes from cars with a mere stripe on the road. Instead, bikes have to be physically protected from vehicles with the use of Protected Bike Lane (PBL) facilities. Because there are numerous PBL types with unique characteristics, and because the employment of PBLs is still new within the U.S., there is a lack of consensus on specific design standards and a lack of guidance on choosing the appropriate PBL type. Additionally, as most PBL installations will be retrofit projects, the existing street conditions (dimensions, traffic configurations, street trees) have to be considered. Thus, the objective of this project is to create a transferable tool that matches particular existing street conditions with the most suitable Protected Bike Lane type. To demonstrate its efficacy, flexibility and transferability, the tool is applied to three case study streets in Eugene, OR. It is hoped that this tool can contribute to the planning process by aiding in the Protected Bike Lane selection process. en_US en_US University of Oregon University of Oregon theses, Landscape Architecture Program, M.S.; Creative Commons BY-NC-ND 4.0-US protected bike lanes cycletrack suitability landscape architecture design planning transportation safety FITTING IN PROTECTED BIKE LANES Terminal Project
• INTANGIBLE LANDSCAPES: an argument for the realignment of landscape representation and theory through network visualization

  Stapleton, Elizabeth (September 15, 2016)

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  Stapleton, Elizabeth 2016-09-15T20:13:41Z 2016-09-15T20:13:41Z 2016-09-15 http://hdl.handle.net/1794/20129 137 pages. Examining committee chair: Liska Chan The graphics we make influence the ways we create and conceive of landscape. The static graphic conventions currently preferred within landscape architecture often fall short of capturing the intangible characteristics inherent in dynamic landscape systems. Such graphics leave intangible landscape characteristics unaccounted for in not only our representations, but also our designed spaces and common understandings. This trend runs counter to the foundations of contemporary landscape understanding, most notably ecological theory and phenomenological philosophy. This is problematic for viewers as it perpetuates the common perception of landscape as immutable object. Similarly, such static images deprive researchers of potentially revelatory graphic experiences. Structured as a classical argument, this project begins to build the case that landscape architecture does not prioritize the representation of intangible and non-spatial landscape qualities. When reflected in our built work, this may function to the detriment of such intangible landscape qualities as community connection, ecological functionality, and landscape perception. Networks represent the intangible concept of connection, a crucial characteristic of landscape in both ecological and social capacities. Graphic depictions of networks are widespread outside the field of landscape architecture, and common graphic trends emerge across disparate subjects and fields of study, as shown in the research of designer and data visualization expert Manuel Lima. This project evaluates the degree to which landscape architecture as a field has embraced these graphic trends in its depiction of landscapes through a comprehensive examination of the graphics used in award winning landscape architectural projects over the past 10 years. In doing so, the project supports the argument that landscape architectural graphics continue to preference the depiction of spatial, projection-based imagery over the depiction of intangible landscape elements and suggests tools from outside the field as possible strategies for rectifying this misalignment. en_US en_US University of Oregon theses, Landscape Architecture Program, M.S.; Creative Commons BY-NC-ND 4.0-US ecology phenomenology design INTANGIBLE LANDSCAPES: an argument for the realignment of landscape representation and theory through network visualization Terminal Project
• Understanding Analytic Content in Landscape Architectural Maps

  Jepson-Sullivan, Andrew (University of Oregon, 2016)

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  Jepson-Sullivan, Andrew 2016-09-15T20:12:15Z 2016-09-15T20:12:15Z 2016 http://hdl.handle.net/1794/20128 118 pages. Examining committee chair: Mark Eischeid Landscape architects are often required to produce graphics that serve both as a presentation of data and as an exploration of design and process. These images are used to not only show what a landscape will look like when constructed, but also to understand how the composite parts of the landscape, both tangible and intangible, interact with each other. There is a lack of understanding about how to best compose these images so that they perform both aspects equally well. This project examines one aspect of this challenge: the presentation of analytic information in landscape architectural images, specifically, in landscape architectural maps. This project proposes a framework for analyzing, categorizing, and contextualizing the basic visual methods that landscape architects use to communicate analytic information in maps. Edward Tufte’s Principles of Analytic Design are used as a basis for this analytic framework, in order to 1) better understand the visual characteristics and techniques that maps use to present analytical information, 2) break down analytic representation techniques into their component parts so that they can potentially be applied to other landscape architectural image typologies, and 3) create a visual language to better discuss the component parts that make up landscape architectural images. This analysis is structured around two map sets consisting of maps made by landscape architects Ian McHarg and James Corner. The results of this analysis are a set of identified analytic representational techniques used to communicate analytic content in landscape architectural maps, discussed and explored through both narrative and visual description. en_US en_US University of Oregon University of Oregon theses, Landscape Architecture Program, M.S.; Creative Commons BY-NC-ND 4.0-US Understanding Analytic Content in Landscape Architectural Maps Terminal Project
• Artistic Practice for Increased Awareness

  Byrne, Kayla (University of Oregon, 2016)

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  Byrne, Kayla 2016-09-15T20:11:33Z 2016-09-15T20:11:33Z 2016 http://hdl.handle.net/1794/20127 108 pages. Examining committee chair: Liska Chan The question I intend to answer with this project is: Can artistic practice stimulate the designer and the public to interact in ways that will promote public awareness of a local post-industrial site? The aim of this project is to show the potential of artistic practice to stimulate awareness in the design of parks on post-industrial sites. The case-study site is Alton Baker Park in Eugene, Oregon a large park with a layered and multivalent history. Considering these layers of historical complexity and the timeline of this project, I have specifically chosen to narrow this inquiry further by creating art works that only reflect the industrial past of the Whilamut Natural Area, formerly known as the Day Island Landfill. At the public showing of the created works, I asked visitors to complete a brief survey that focused on their experience at the exhibit and their knowledge of postindustrial landscapes. The results of this project demonstrate how art can enhance and sharpen awareness of post-industrial landscapes while learning. en_US en_US University of Oregon University of Oregon theses, Landscape Architecture Program, M.S.; Creative Commons BY-NC-ND 4.0-US art landscape design post-industrial Artistic Practice for Increased Awareness Terminal Project
• Ecoroofs in Multnomah County: Oregon as habitat for the Oregon vesper sparrow and common nighthawk

  Lewis, Alison (University of Oregon, 2016)

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  Lewis, Alison 2016-09-15T20:10:48Z 2016-09-15T20:10:48Z 2016 http://hdl.handle.net/1794/20126 78 pages. Examining committee chair:David Hulse This project uses spatial analysis to identify existing buildings in Multnomah County, Oregon, that, if retrofitted with an ecoroof, could serve as breeding and stopover habitat for the Oregon vesper sparrow and common nighthawk. Both bird species have experienced population declines in recent years as a result of urban development, pesticide use, and predation. This project explores a new approach to habitat restoration, where suitable sites for bird habitat are identified on buildings themselves, rather than the land surrounding buildings. Through this exploration, the project deviates from more standard approaches to ecoroof design, which conceives these vegetated spaces with little consideration for the wildlife habitat they could provide, or the larger green matrix within which they exist. The over arching premise is if ecoroofs are adjacent to suitable habitat, the Oregon vesper sparrow and common nighthawk are more likely to use them for breeding and stopover habitat. The results identified a total of 49 buildings suitable for ecoroofs to support Oregon vesper sparrow breeding habit and 188 buildings suitable for ecoroofs to support common nighthawk breeding and Oregon vesper sparrow stopover habitat. With suitable buildings identified, this project presents an ecoroof design on one building in Portland that details the layout of grasses and forbs, all of which support the Oregon vesper sparrow’s breeding life history needs. en_US en_US University of Oregon University of Oregon theses, Landscape Architecture Program, M.S.; Creative Commons BY-NC-ND 4.0-US ecoroofs green roofs bird habitat biodiversity green matrix corridors spatial analysis GIS ArcGIS sustainability conservation habitat Ecoroofs in Multnomah County: Oregon as habitat for the Oregon vesper sparrow and common nighthawk Terminal Project
• Moving Bits

  Wan, Fang (University of Oregon, June , 2016)

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  Wan, Fang 2016-09-14T21:06:37Z 2016-09-14T21:06:37Z 2016-06 http://hdl.handle.net/1794/20112 Project files include descriptive pdf and performance video. Moving Bits is an interactive composition for Gametrak and Symbolic Sound’s Kyma. The Gametrak, a three-dimensional position-tracking system, functions as the interface for my data-driven instrument and it controls a variety of musical parameters such as timbre, pitch, timeindex, and density of events. The data created in the Gametrak is first sent to Max/MSP and then to the sound-producing algorithm residing in Kyma. Kyma responds to the data by producing the synthesized sound. Sound sources of this piece include several audio files that possess short, clean and harsh attacks. These sounds are based on recordings of Chinese instruments such as the Erhu, Guqin and Yunluo. The motives of this piece derive from various rhythm patterns. By controlling the change in the parameters, I control the musical drama as it unfolds. University of Oregon Creative Commons BY-NC-ND 4.0-US Intermedia Music Technology Future Music Oregon Interactive composition Gametrak Kyma Erhu Guqin Yunluo Moving Bits Terminal Project
• noteScape

  Skinner, Brandon (University of Oregon, June , 2016)

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  Skinner, Brandon 2016-09-14T20:13:44Z 2016-09-14T20:13:44Z 2016-06 http://hdl.handle.net/1794/20108 noteScape is a piece performed at the Future Music Oregon concert at the UO School of Music and Dance in June 2015. noteScape is also the name of the program I wrote using free, open-­‐source software (PureData and GEM) to accomplish this performance. In noteScape, performers are cued by computer-­‐generated on-­‐screen visual prompts. The large projection during performance takes the place of the traditional paper score and guides the performers in their playing. Also, live, instantaneous visual feedback of each player’s individual sonic output (pitch and amplitude) is displayed on the same screen. The system facilitates live, two-­‐way musical communication between conductor/composer and performers. A large part of the purpose behind this work is to explore the possibilities afforded by this system. Live composition with a mid-­‐sized ensemble is possible, as well as gaming/improvisation scenarios between performers with no composer/conductor necessary. The key innovations explored in noteScape are: the live, highly calibrated analysis of players’ sonic output, the instantaneous visual representation of that data on screen for performers and audience, and the use of that data in performance, improvisation, and/or composition schemes. en_US University of Oregon Creative Commons BY-NC-ND 4.0-US Intermedia Music Technology PureData GEM Future Music Oregon improvisation live composition noteScape Terminal Project
• PUBLIC PARTICIPATION DESIGN FOR COMPREHENSIVE PLANNING Case Studies from the United States and Brazil

  Ramos de Andrade, Fabio (Department of Planning, Public Policy & Management, University of Oregon, August , 2016)

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  Ramos de Andrade, Fabio 2016-09-13T20:43:33Z 2016-09-13T20:43:33Z 2016-08 http://hdl.handle.net/1794/20107 56 pages This paper serves as a guide to planners who want to design public participation components for comprehensive planning processes. First, this paper reviews the existing literature on public participation and discusses the strategic choices that planners make when designing planning processes. Then, it reviews legislation on state mandates for citizen engagement in planning processes in the United States and in Brazil. Next, it reviews four cases studies, two from the US and two from Brazil. The case studies illustrate how mandates for public participation are implemented across different public engagement contexts. Finally, the paper offers recommendations on how to design public participation components that meet legal requirements and provide for meaningful engagement with citizens in comprehensive planning processes. en_US Department of Planning, Public Policy & Management, University of Oregon Creative Commons BY-NC-ND 4.0-US public participation, comprehensive planning, checklist, United States, Brazil PUBLIC PARTICIPATION DESIGN FOR COMPREHENSIVE PLANNING Case Studies from the United States and Brazil Terminal Project
• Patterns for Rain: Exploring a Stormwater First Pattern Language for Campus Development

  Shepard, Rebecca (University of Oregon, 2016)

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  Shepard, Rebecca 2016-09-12T22:37:17Z 2016-09-12T22:37:17Z 2016 http://hdl.handle.net/1794/20106 124 pages. Examining committee chair: Rob Ribe To robustly implement low impact development stormwater solutions, the University of Oregon would benefi t from using a pattern language approach to plan East Campus. Most stormwater on the UO campus now disappears into pipes and is accelerated away to the Millrace and Willamette River. These practices exacerbate flooding, damage water habitats and contribute pollution to stormwater in the Willamette Basin, particularly from streets. Without an integrative stormwater management plan, the UO risks loosing the valuable opportunity to change this age-old habit and use one of their most abundant resources to create a ‘campus water aesthetic.’ A series of design experiments for creating stormwater infrastructure systems on East Campus were produced. Proposed stormwater runoff management strategies indicated what type of structural development could be built and where. These six alternative designs were evaluated against a set of UO Pattern Language Standards and stormwater issues appropriate to the design concept. The designs were evaluated against a criteria and ranking outcomes were presented graphically to visually show the strengths and weaknesses of each design. This was followed by a fi nal design critique for each of the six-alternative design. The product of this process was a set of Stormwater First Patterns for the University of Oregon’s East Campus. en_US en_US University of Oregon University of Oregon theses, Landscape Architecture Program, M.S.; Creative Commons BY-NC-ND 4.0-US Stormwater management Campus development Pattern Language Campus water aesthetic Infiltration basin Stream system Architectural conveyance Stormwater First University of Oregon East Campus Patterns for Rain: Exploring a Stormwater First Pattern Language for Campus Development Terminal Project
• Recommendations to Designing Arts Programs for Children on the Autism Spectrum in Art Museums

  Perry, Halley (University of Oregon, June 7, 2016)

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  lastname, firstname Perry, Halley 2016-09-07T22:33:26Z 2016-09-07T22:33:26Z 2016-06-07 http://hdl.handle.net/1794/20082 49 pages Art education programs offer formal and informal learning opportunities to individuals with various experiences and abilities. However, there are fewer resources available to contribute to the cognitive, social, and emotional progress of children with Autism Spectrum Disorder (ASD). Many types of museums offer creative art programs that are accessible for students with ASD but this trend has not reached smaller museums or art centers. Similar practices that are used in large art museums can be applied to smaller establishments throughout the country by creating awareness of ASD and providing examples of programs for children with autism. This research seeks to discover the practices used in Art Therapy, formal learning environments, and free learning environments in order to understand how to educate children with ASD through literature reviews. This research project also consists of two case studies of programs specifically designed for children with ASD at the Denver Art Museum, in Denver Colorado and at the Jordan Schnitzer Museum of Art in Eugene, Oregon. By understanding ASD and comparing these case studies, brief recommendations are provided to help implement programs for children with ASD. Small museums can use these recommendations to help create accessible learning opportunities for children with ASD that will enhance their social learning skills. en_US University of Oregon All Rights Reserved. Informal Learning Environments Autism Autism Spectrum Disorder Accessibility Well-Being Programs Art Therapy Group Therapy Caregiver Recovery Recommendations to Designing Arts Programs for Children on the Autism Spectrum in Art Museums Terminal Project
• Social Media Study of an Art Education Program: A Case Study of China Arts Foundation International

  Li, Shafei (University of Oregon, June 7, 2016)

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  lastname, firstname Li, Shafei 2016-09-07T22:33:10Z 2016-09-07T22:33:10Z 2016-06-07 http://hdl.handle.net/1794/20081 82 pages This study utilizes the researcher’s internship institution, China Arts Foundation International (CAFI), as a case study to research the use of social media marketing in art education programs in multicultural organizations. Globalization and diversification promote the development of art and culture, and this trend often results in the emergence of multicultural organizations. CAFI is a multicultural organization that promotes Chinese arts and culture in American society. The CAFI Art Education Program is an educational outreach plan that was initiated last year and has the Young Club, Convention and the Internship programs as its three main projects. This study aims to highlight the importance of multicultural organizations, social media, and social media marketing, especially in education programs. Through stressing the research gaps on social media interaction between the business sector and the education field, this capstone project provides a relatively comprehensive marketing analysis in program investigation, organizational SWOC analysis, and social media site exploration. Furthermore, by synthesizing the discussions with the identification of marketing objectives and target audiences, the researcher established an overall marketing strategic plan for the Young Club, Convention, and Internship programs. en_US University of Oregon All Rights Reserved. Multicultural Organization China Arts Foundation International Arts Education Social Media Marketing Strategies Audience Engagement Social Media Study of an Art Education Program: A Case Study of China Arts Foundation International Terminal Project
• Engaging Art through Internet: A Study of Marketing Strategy for Chinese Arts E-Commerce

  Li, Shawn (University of Oregon, June 7, 2016)

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  lastname, firstname Li, Shawn 2016-09-07T22:32:46Z 2016-09-07T22:32:46Z 2016-06-07 http://hdl.handle.net/1794/20080 48 pages The Chinese government is currently pursuing an "Internet Plus" action plan that seeks to drive economic growth through the integration of internet technology into manufacturing and business. With the rise of the internet and e-commerce, there has been a rapid increase in online sales of Chinese art. Despite the importance and influence of the internet in the art market, China is still inexperienced in arts e-commerce, and the country’s e-commerce is too “new” to have much success in targeting buyers. Although China is still in the initial stages of art e-commerce development, many art trading websites are springing up, which further fuels the development of the art market. In this thesis, the author analyzes the current marketing strategies used by art trading websites and proposes development strategies and suggestions in order to further develop art e-commerce in China. en_US University of Oregon All Rights Reserved. Artworks Arts e-Commerce Platform Marketing Strategies Online Marketing Engaging Art through Internet: A Study of Marketing Strategy for Chinese Arts E-Commerce Terminal Project
• Complexity of Celtic Culture and Museum Practices

  Barry, Shannon (University of Oregon, June 7, 2016)

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  lastname, firstname Barry, Shannon 2016-09-07T22:32:00Z 2016-09-07T22:32:00Z 2016-06-07 http://hdl.handle.net/1794/20079 79 pages Presenting cultural communities in museums is challenging. Each of these groups has nuances that make them difficult to accurately display in an exhibit. I chose to look at this particular issue through the lens of Celtic culture. To be able to display Celtic culture in museums, those creating an exhibit need to have certain knowledge. Most people assume that the Celts only inhabited the British Isles, as they are most associated with that region today. In fact, the Celts emerged in what is now central Austria. Their history was one of expansion and movement. At its farthest, there were Celtic settlements from Turkey to Spain, yet the Celts were never a single, unified kingdom. This complicated history leads to a debate among scholars about how to define the term ‘Celt.’ Popular opinions include arguments that the Celts are a genetic group, a linguistic group, an artistic style, or a cultural group with shared beliefs and practices. Another important discussion that surfaces while researching these varied definitions is the ‘Anti-Celt’ idea, which argues that the term is not broad enough to describe the numerous Celtic groups spread across Europe. After gaining an understanding of Celtic culture by exploring its history and definitions, this knowledge can be incorporated into the phases of creating an exhibit – planning, display, text (writing and interpretation), and evaluation. All of this information comes together to create a strategic process for museums to implement a comprehensive exhibition on Celtic culture. This research capstone includes a brief explanation of Celtic history, a literature review covering the various scholarly definitions of the term ‘Celt,’ and a step-by-step analysis of the phases involved in building an exhibit. The final product is a framework that can be utilized to present the complexity of Celtic culture in an appropriate and knowledgeable way. en_US University of Oregon All Rights Reserved. Celtic Culture Evaluation Exhibit Design Historic Preservation Interpretation Museum Practices Representation Complexity of Celtic Culture and Museum Practices Terminal Project

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