dc.contributor.author |
Pughe, Lane |
|
dc.date.accessioned |
2008-11-13T23:34:56Z |
|
dc.date.available |
2008-11-13T23:34:56Z |
|
dc.date.issued |
2008-11-13T23:34:56Z |
|
dc.identifier.uri |
http://hdl.handle.net/1794/7825 |
|
dc.description |
This paper was completed as part of the final research component in the University of Oregon Applied Information Management Master's Degree Program [see htpp://aim.uoregon.edu]. |
en |
dc.description.abstract |
The rapidly evolving nature of e-commerce presents Internet retailers (e-tailers) with a myriad of marketing choices, further complicated by a lack of industry-specific guidance (Biswas & Krishnan, 2004). Using content analysis of sources published between 2000 and 2006, this study documents and defines marketing tactics used by e-tailers. Tactics are synthesized into a list of best practices in three areas: consumer purchasing behaviors, e-tailer marketing practices, and traditional marketing practices adapted for e-commerce. |
en |
dc.relation.ispartofseries |
AIM Capstone 2006;Lane Pughe |
|
dc.subject |
Data |
en |
dc.subject |
Marketing |
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dc.subject |
Consumer purchasing behaviors |
en |
dc.subject |
Consumer behavior |
en |
dc.subject |
AIM |
en |
dc.subject |
Internet retailers |
en |
dc.subject |
E-commerce |
en |
dc.subject |
Applied Information Management |
en |
dc.title |
Marketing Tactics Most Commonly Used by Small Internet-based Retailers to Sell Specialty Products |
en |
dc.type |
Other |
en |