Re-Storing River Road: Exploring Residents’ Preference for a New Grocery Store
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Since 2002, the City of Eugene has been promoting a nodal development in the River Road neighborhood. The current development proposal includes 250 residential units and 60,000 square feet of commercial space on a 15 acre site. Residents prefer a neighborhood scale supermarket as the anchor commercial tenant for the River Road nodal development. This study explores the shopping and travel patterns of current residents and identifies some of the variables that make residents of the River Road neighborhood more or less interested in shopping at the proposed supermarket.