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Browsing Clark Honors College Theses by Subject "E-commerce"

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Amazon, E-Commerce, and the New Brand World

D'Agostino, Jessica Loe (University of Oregon, 2018-06)

This thesis evaluates the impact of e-commerce on brands by analyzing Amazon, the largest e-commerce company in the world. Amazon’s success is dependent on the existence of the brands it carries, yet its business model ...